The Online Marketing Specialist creates, measures, analyzes and optimizes online marketing programs, and manages internal partners and external agencies to achieve marketing goals. The Online Marketing Specialist will collaborate with Product Marketing, Marketing Communications, Sales and other functions to create and deploy highly effective online marketing programs, including email campaigns, blogs, SEO, online advertising, SEM and more. This position is both creative and analytical in nature.

• Design, implement and manage online marketing programs focusing on building awareness and customer acquisition.
• Manage our Paid Search campaigns and budgets.
• Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately.
• Develop and manage metrics; understand and implement coding schemes for tracking purposes.
• Analyze and report program performance; provide results and recommendations for improvement and new programs.
• Work with Product Marketing, Marketing Communications and Sales to develop and execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation.
• Propose new marketing program ideas and then secure support from internal and external stakeholders to fund and execute these programs.
• Develop ad copy, landing pages, banner creatives and other marketing collateral.
• Create feature specification documents for changes to the website and other online projects.
• Provide support for other areas of marketing as needed.