Agro Thai Foods

Consumer Products / FMCG

Distributor Salesman (DS)

Views: 51|Published on: Jan 21, 2026

Sales / Public Relations

Senior Level

Full Time

Vacancy: 50

Dang, Lalitpur, Birjung, Janakpur, Birtamode, Narayanghat, Lahan, Dangadi, Banepa, Butwal, Kathmandu, Pokhara, Nepalgunj,Bhaktapur|

Experience: More than 1 year|

Not Disclosed

Job Description

Roles and responsibilities of this job

The Distributor Salesman (DS) is responsible for effective route coverage, outlet servicing, shelf execution, retailer relationship management, and consistent sales growth within the assigned beat. The role emphasizes discipline, strong market presence, and trust-based selling rather than dependence on short-term schemes.

Reporting To: Sales Officer / Area Sales Manager (ASM

Key Roles & Responsibilities

1. Route & Beat Management

Cover the assigned route daily as per the Permanent Journey Plan (PJP).
Follow the same route, outlets, and schedule consistently.
Ensure 100% outlet coverage, including small kirana and local shops.
Maintain strong route discipline, understanding that market performance is driven from the field.

2. Outlet Coverage & Sales Execution

Visit all assigned outlets regularly.
Ensure product availability at every outlet.
Generate orders based on actual stock requirement and sales potential.
Focus on sustainable and consistent sales growth through repeated visits.

3. Shelf Management & Merchandising

Check the shelf before initiating any sales discussion, ensuring:
- Product availability
- Proper visibility
- Eye-level placement
Maintain clean, organized, and attractive shelves at all outlets.
Ensure correct product placement and merchandising standards.
Paste minimum two posters (Xtreme & Max Tiger) in each outlet as per company guidelines.

4. Retailer Relationship & Trust Building

Build long-term relationships with retailers through regular and disciplined visits.
Support retailers with:
- Stock rotation
- Expiry management
- Coupon exchange
- Resolution of small operational issues
Provide solutions rather than relying only on discounts or schemes.
Act as a dependable and trustworthy partner for retailers.

5. Market Intelligence & Feedback

Observe competitor activities, pricing, and promotions at the outlet level.
Share relevant market feedback with the Sales Supervisor/Sales Officer / ASM.
Identify opportunities for sales growth within the assigned territory.

6. Discipline & Consistency

Follow the same execution standards every day:
- Route coverage
- Shelf checks
- Honest and clear communication
Avoid shortcuts and focus on repeatable, disciplined actions.
Maintain consistent performance without dependency on heavy promotional schemes.

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 1 year

Other Specification

Key Skills & Competencies

Strong discipline and time management skills
Basic sales and negotiation ability
Knowledge of merchandising and shelf execution
Strong retailer relationship-building skills
Market observation and reporting capability
Physically and mentally fit
Honest, patient, and solution-oriented attitude

Key Performance Indicators (KPIs)

Route coverage compliance (PJP adherence)
100% outlet coverage with product availability and visibility
Sales growth in the assigned territory
Retailer satisfaction and retention

Core Working Principle (Thumb Rule)

Cover the route daily as per plan
Fix the shelf first
Build trust slowly
Repeat consistently

Skills Required

Required skills for this job

Communication

Negotiation

Market Research

Sales Planning

Relationship-Building Skills

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

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Apply Before: Feb 04, 2026

About the organization

Agro Thai Foods

Consumer Products / FMCG

Kathmandu

Agro Thai Foods is the manufacturer and distributor for an upcoming range of premium energy drinks and soft drinks in Nepal. It aims to launch many products in the segment in the coming days.

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