The Tracking Manager is responsible for monitoring, analyzing, and reporting the company's sales performance, distribution, stock movement, outlet coverage, target achievement, distributor performance, and key business KPIs.
The role provides accurate and timely business information to management and sales teams to support decision-making, identify performance gaps, and ensure corrective actions are implemented effectively.
Department: Sales / Commercial / Business Operations
Reports To: Head of Sales / Commercial Director / General Manager
Key Responsibilities
1. Sales Performance Tracking
- Track daily, weekly, monthly, quarterly, and annual sales performance.
- Monitor sales achievement against targets by region, area, sales officer, distributor, channel, SKU, and product category.
- Prepare sales achievement and gap analysis reports.
- Identify underperforming territories, products, and customers.
- Provide timely updates to Sales and Management teams.
2. Target & KPI Monitoring
- Track individual, territory, distributor, and team-wise targets.
- Monitor KPIs such as sales volume, sales value, outlet coverage, productive calls, distribution, collection, and new outlet acquisition.
- Develop KPI dashboards and performance scorecards.
- Highlight significant deviations from targets.
- Follow up with responsible teams on corrective action plans.
3. Distributor Performance Tracking
- Monitor distributor-wise sales, stock, purchase, inventory, and outstanding payments.
- Track distributor target achievement and growth.
- Monitor distributor stock coverage and stock movement.
- Identify slow-moving and fast-moving products.
- Prepare distributor performance reports and recommendations.
4. Market & Outlet Tracking
- Track market coverage and outlet productivity.
- Monitor sales representative/ sales officer route and visit performance.
- Track productive and non-productive calls.
- Monitor new outlet additions and customer retention.
- Analyze territory-wise distribution and market penetration.
- Identify gaps in outlet coverage and distribution.
5. Stock & Product Movement Tracking
- Monitor stock levels across warehouses, distributors, and major customers.
- Track product movement by SKU and territory.
- Monitor stock-outs, excess stock, slow-moving products, and near-expiry/expired products.
- Coordinate with Supply Chain, Warehouse, and Sales teams to improve stock availability.
- Track primary and secondary sales where applicable.
6. Sales Data Analysis
- Analyze sales trends and identify business opportunities.
- Prepare daily, weekly, monthly, and quarterly sales dashboards.
- Compare current performance with previous periods.
- Analyze sales by product, territory, channel, distributor, and customer.
- Provide management with actionable insights based on sales data.
7. Field Force Tracking
- Monitor sales team attendance, market visits, route plans, and productivity.
- Track planned versus actual outlet coverage.
- Monitor daily sales calls and productive calls.
- Identify field-force productivity gaps.
- Coordinate with Area Sales Managers to improve sales team performance.
8. Promotion & Scheme Tracking
- Track implementation of sales schemes, promotions, and trade offers.
- Monitor scheme performance and achievement.
- Track promotional sales against planned targets.
- Analyze the effectiveness of promotional activities.
- Report irregularities or deviations to management.
9. Competitor & Market Tracking
- Monitor competitor pricing, promotions, new product launches, and distribution activities.
- Collect market information from sales teams and distributors.
- Prepare competitor tracking reports.
- Identify changes in market conditions that may affect sales performance.
10. Reporting & Management Information
- Prepare accurate MIS reports, dashboards, scorecards, and management presentations.
- Develop automated or semi-automated tracking systems where possible.
- Ensure sales data is accurate, complete, and submitted on time.
- Maintain historical sales and performance databases.
- Provide management with regular business performance updates.