About the job

Responsibilities:

• Developing engaging and relevant content such as posts, images, videos, and stories tailored to each social media platform.
• Maintaining a consistent presence on social media channels by scheduling posts, responding to comments and messages, and monitoring trends.
• Analyzing social media metrics and performance to track the effectiveness of campaigns, identify trends, and make data-driven decisions to improve engagement and reach.
• Planning, executing, and monitoring social media campaigns to promote products, services, events, or initiatives and achieve specific goals or objectives.
• Ensuring that all social media content aligns with the organization's brand voice, guidelines, and values to maintain a consistent brand identity across platforms.
• Collaborating with internal teams such as marketing, communications, and customer service to coordinate social media efforts and support overall business objectives.
• Stay up-to-date with social media trends, algorithms, best practices, and emerging platforms to implement innovative strategies and tactics.
• Monitoring social media for any potential issues or negative feedback and responding promptly and appropriately to mitigate reputational risks.