-Design, implement and manage online marketing programs focusing on building awareness and customer acquisition.

-Manage our Paid Search campaigns and budgets.

-Understand, optimize and expand our keyword list.

-Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately.

-Develop and manage metrics; understand and implement coding schemes for tracking purposes.

-Analyze and report program performance; provide results and recommendations for improvement and new programs.

- Work with Product Marketing, Marketing Communications and Sales to develop and execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation.

-Propose new marketing program ideas and then secure support from internal and external stakeholders to fund and execute these programs.

-Develop ad copy, landing pages, banner creatives and other marketing collateral.

- Create feature specification documents for changes to the website and other online projects.

-Provide support for other areas of marketing as needed.