YARA is a product-service-based company. We officially started working towards bringing the trendiest apparel to people in Nepal on 20 th July 2016 it all started with an Instagram page and 5 years down the line we are a fully functioning online store with a retail store at Durbarmargh.

In YARA we look towards providing apparel for every style segment from Basics to Vintage. We believe that what we wear has a profound effect on how we feel about ourselves. To make our customers feel confident and comfortable with their own bodies and personality we provide enormous options and varieties for every style segment. 

YARA as a company aims to be the ultimate fashion destination for everyone in Nepal. Our collection consists of products of these 7 major brands- YESSTYLE, ALIEXPRESS, ASOS, BOOHOO, FASHION NOVA, SHEIN, and ASOS which provide the customer with the ultimate choice of design and options and we assure 100% brand authenticity on our products. 

Along with the online and retail stores, we also have Bakery and Skin Care Products.