The selected marketing manager must be able to perform effectively in each of these areas:
- Managing Key sales accounts and selling goods and ensuring timely payment collection on telephone and field visits.
- Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
- Overall marketing strategy and execution of plans for the existing products.
- Serve as a partner to finance and product development in determining the viability of potential markets before production of a product with no business case or strategy prepared in advance.
- Working with product development teams to manage new product development.
- Managing launch campaigns for new products.
- Managing distribution channels for products.
- Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
- Managing media and marketing staff and external PR agencies.
- Analysis of the effectiveness of all marketing efforts
Team Management
- Must have leadership qualities to manage a team and ensuring all data entries and postings are done accurately
- Motivating the team from time to time and training the team to do their work efficiently and responsibly.
- Must be willing to stay for a long period of time with the company and grow with the company rather than short term.