The Marketing Manager will be responsible for the effective representation and delivery of our Mission and Brand to our donors, vendors, employees, and the communities we serve. Working closely with the Leadership and Management Teams, he/she will manage all aspects of our marketing program and effectively work with all departments to consistently implement our brand message in everything we do. This person will oversee the daily operations of the marketing team and vendors, and provide oversight and leadership to all marketing communications, design, materials, websites, and social media. The Marketing Manager will collaborate regularly with the Sales & Business Development Teams, with the goal of business development and community involvement consistent with our brand and mission.

Brand Development & Implementation

• Ensure Brand clarity and consistency with the mission and vision of the company, in external and internal communications and initiatives
• Develop and communicate clear brand promises, working with leadership and management to create and execute on these promises
• Evaluate and communicate brand/mission inconsistencies and make recommendations to leadership for improvements
• Participate with Leadership in opportunities for community involvement consistent with our mission

Marketing Program Development & Implementation

• Oversee daily operations of the Marketing Department consistent with the strategic plan. Provide leadership and coaching to the Marketing team on a consistent basis
• Expand product and service marketability by researching, identifying, and capitalizing on market opportunities and trends within and outside of the industry sector. Monitor sales and marketing performance, as well as competitor products and services
• Identify advertising opportunities and plan, develop and implement campaigns in both print publications and online. Analyze effectiveness of advertising, press and possible improvements
• Design and create marketing and sales materials. Create, update and maintain website and social media content
• Manage and create email campaigns, discover new marketing opportunities and identify potential vertical markets. Pinpoint specific consumer requirements and create tailored campaigns. Work with Sales to identify competitors strengths and weaknesses
• Ensure marketing materials, communications, and promotions are in accordance with the corporate compliance plan. 

Business Development

• Build strong, collaborative relationships with the Sales Manager and Business Development Manager with the common goal of growing the business, sharing the mission and building the brand
• Provide market analysis, and support sales and development opportunities
• Provide ongoing insight into market trends of clinical toxicology testing to ensure strategic direction of the Company is consistent with the needs of the marketplace