Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.

• Attending team meeting and sharing best practice with colleagues
  
• Develop and implement marketing strategies
  
• Overseeing and developing marketing campaigns
  
• Conducting research and analysing data to identify and define audiences
  
• Devising and presenting ideas and strategies
  
• Promotional activities
  
• Writing and proof reading creative copy
  
• Organizing events and product exhibitions
  
• Updating databases and using a customer relationship management (CRM) system
  
• Coordinating internal marketing and an organization's culture
  
• Monitoring performance
  
• Managing campaigns on social media.
  
• Sell advertising spaces to clients and advertising agencies to meet specific monthly goals
• Implement policies and protocols that will maintain future company’s operations
• Respond efficiently and accurately to customer complaints