Marketing & Branding Lead

To plan and execute Chynabazar's online and offline marketing and branding activities — driving brand awareness, customer acquisition, and sales growth. The role covers end-to-end marketing operations including digital campaigns, social media, content, influencer coordination, and on-ground promotional activities, while also owning the brand's identity, positioning, and consistency across all touchpoints. 

Reports to: Business Head

Key Responsibilities:

• Digital Marketing & Campaigns :  Plan, execute, and monitor paid and organic campaigns across platforms including Facebook, Instagram, Google, and TikTok; optimize for reach, engagement, and conversions.
• Social Media Management :  Manage Chynabazar's social media presence across all channels (Facebook, Instagram, Threads, WhatsApp Business); maintain a consistent content calendar, engage with the audience, and grow the following.
• Content Creation & Coordination ;  Brief and coordinate with designers, videographers, and content creators for creatives, product videos, reels, and promotional assets aligned with the brand identity.
• Influencer & Creator Management : Identify, onboard, and manage influencer and creator partnerships; prepare briefs, coordinate deliverables, and track performance of influencer campaigns.
• Promotions & Campaign Planning : Coordinate with the category team to plan flash sales, seasonal campaigns, product launches, and homepage or platform-level promotional activities.
• Offline Marketing : Plan and execute offline activities including print materials, outdoor placements, in-store branding, and local events or activations where relevant.
• Performance Tracking & Reporting :  Track and report on key marketing metrics including reach, impressions, CTR, conversions, CAC, and ROI; share regular reports with the Business Head and make data-driven recommendations.
• Brand Consistency : Ensure all marketing output online and offline  adheres to Chynabazar's brand guidelines including visual identity, tone of voice, and messaging standards.
• Brand Identity & Guidelines : Own and maintain Chynabazar's brand identity including visual standards, typography, color usage, logo application, and tone of voice; ensure all internal and external output adheres to the brand guide.
• Brand Positioning & Strategy : Support the development and execution of brand positioning strategies; define how Chynabazar communicates its value proposition across all channels and customer touchpoints.
• Brand Consistency Oversight :  Review all marketing creatives, communications, and collateral  online and offline  before publishing to ensure consistency with brand standards; act as the internal brand guardian.