Meta Ads & Performance Marketing Specialist

We are looking for a results-driven Meta Ads & Performance Marketing Specialist to manage and optimize our paid advertising campaigns, primarily across Facebook and Instagram. The ideal candidate should understand performance marketing, audience targeting, creative testing, and campaign optimization, with a strong focus on generating sales and measurable business growth.

Key Responsibilities

1. Meta Ads Management — Primary Responsibility

• Plan, launch, manage, and optimize advertising campaigns through Meta Ads Manager (Facebook and Instagram).
• Develop strategies to generate sales, qualified inquiries, and conversions.
• Test different audiences, campaign objectives, ad creatives, copy, and offers to improve performance.
• Manage retargeting campaigns for website visitors, social media engagers, and potential customers.
• Monitor campaign performance, budget allocation, and key metrics such as CPM, CTR, CPC, cost per inquiry, CPA, and ROAS.
• Identify winning campaigns and scale them while maintaining advertising efficiency.
• Analyze campaign results and recommend improvements based on data.
• Collaborate with the creative team to develop effective advertising concepts, hooks, and creatives.
• Monitor campaign tracking and help identify issues with Meta Pixel, conversion events, and attribution.

2. Performance Marketing & Reporting

• Track campaign performance and evaluate the quality of leads and sales generated.
• Prepare regular performance reports with actionable insights.
• Monitor advertising expenditure and work toward improving return on ad spend (ROAS).
• Understand the customer journey from advertisement to inquiry, purchase, and repeat business.

3. Basic SEO & Google Ads

• Have basic knowledge of SEO, keyword research, on-page optimization, and website performance.
• Assist with Google Ads PPC campaigns, keyword targeting, and basic campaign optimization when required.
• Understand basic Google Analytics 4 (GA4) reporting and website traffic analysis.