Our client, a distinguished senior investment executive with a significant presence in the global financial industry, is seeking a Social Media Strategist. This individual will play a critical role in enhancing the executive’s personal brand, with a primary focus on Facebook alongside managing other digital platforms as needed. The ideal candidate will bring a robust background in influencer marketing and possess exceptional skills in ghostwriting, aligning content with the executive’s voice and professional image.

Responsibilities:

• Social Media Management: Handle the day-to-day activities of the executive’s personal Facebook account, ensuring active engagement and growth
• Content Creation & Ghostwriting: Develop and craft engaging, insightful content, including posts, articles, and responses, that accurately reflects the executive’s voice and messaging objectives.
• Strategy Development: Formulate and execute bespoke social media strategies that elevate the executive’s personal brand within the finance sector, leveraging the latest trends in influencer marketing.
• Analytics Monitoring: Track, analyze, and report on social media performance, providing insights and recommendations to continuously refine strategies for better engagement and visibility.
• Influencer Collaborations: Identify and engage with potential influencers or strategic partners within the financial industry to expand reach and influence.