The unique Social and Behavior Change Methodology which has been rigorously and repeatedly tested and proven in a dozen other countries by Population Media Center is applied to bring about measurable changes in knowledge, attitudes, and practices. It has produced Mai Sari Sunakhari (‘Orchid Like Me’), a 204-episode Nepali radio serial drama and Hilkor (‘Ripples in the Water’), a 104-episode Maithili radio serial drama that featured issues of child marriage, family planning, gender-based violence (GBV), maternal and child health, nutrition, migration, and reproductive health. PMN has been working with young adolescents of Province 2 on community based theater and campaigns to motivate positive behaviors and normative change in deep rooted social issues.