ZOSTEL KATHMANDU

Digital Marketing Strategist

ZOSTEL KATHMANDU

Digital Marketing Strategist

Started way back on 15th August 2013, Zostel is India's first and the largest chain of backpackers' hostels.

The company was started with a vision to promote traveling as a way of life. In 2013, before Zostel introduced the concept of backpacker hostels to the Indian mainland, there were hardly any backpacker hostels and all a budget traveler had in the name of stay options were unsafe and dirty lodges notorious for fleecing guests and rude behavior. Fast forward to August 2017, Zostel has top rated hostels at 37 locations across India & Nepal - surrounded by a completely new and fast evolving ecosystem of more than 200 backpacker hostels.

Zostel, being a team of highly motivated professionals from top B-schools and T-schools of the country came together to change the status quo in this stale market sector and to create a fresh, new market segment of backpacker hostels in India. The core theme of all the Zostels has been to provide a safe, hygienic, centrally located and affordable accommodation wherein travelers can come together and share their stories while having a good time. Zostel also promotes micro entrepreneurship as almost all the Zostels are run by handpicked, motivated local entrepreneurs on a franchise model

Since early 2017, in addition to providing social accommodation, Zostel has come up with a new segment - Zostel Escape - wherein we try to provide local, authentic experiences to the guests. These experiences are again handpicked and conducted by the local people and are intended to take the guests beyond the obvious and touristy destinations and experiences. With time, Zostel Escape will be rolled out across all Zostels.

We hope to play our part in promoting traveling and to create a trustworthy, fun brand in the process while taking along the local communities with us.

Started way back on 15th August 2013, Zostel is India's first and the largest chain of backpackers' hostels.

The company was started with a vision to promote traveling as a way of life. In 2013, before Zostel introduced the concept of backpacker hostels to the Indian mainland, there were hardly any backpacker hostels and all a budget traveler had in the name of stay …

Digital Marketing Strategist

Views: 758 | This job is expired 4 years, 4 months ago

Basic Job Information

Job Category : Marketing / Advertising / Customer Service > Graphic Designing, Marketing Strategy, Online support
Job Level : Mid Level
No. of Vacancy/s : [ 1 ]
Employment Type : Full Time
Job Location : Paknajol-16,Thamel,Nepal, Kathmandu
Offered Salary : NRs. 15,000.00 - 30,000.00 Monthly
Apply Before(Deadline) : Dec. 19, 2019 23:55 (4 years, 4 months ago)

Job Specification

Education Level : Under Graduate (Bachelor)
Experience Required : More than or equal to 1 year
Professional Skill Required : Business Development
Other Specification

Requirements:

  • Understanding of search engine ranking factors, algorithms, site architectures and strategies. Proven working experience in digital marketing
  •  Experience with analytics tools
  • Conduct simple keyword research and use SEO guidelines to increase content traffic
  • Should be apt in computers and social media marketing techniques and open for challenges Excellent in communication & presentation skill Should be good in the concept of B2B/B2C social media, Google AdWords, email campaigns, and SEO/SEM Should have good knowledge of creating quality content and content writing
  • Experience in setting up and optimizing Google AdWords campaigns
  • Highly detail-oriented and capable of learning in a fast-paced environment
  • Photo and Video editing skills such Adobe Premiere, After Effects and Photoshop is a huge plus
  • Solid understanding of HTML, CSS, and JavaScript
  • Educational Background: Any Graduate or Postgraduate


Job Description

  • Design, build and maintain social media presence as well as use their creativity in developing the growth strategies for the company
  • Plan and execute all digital marketing, including SEO/SEM, website, email, social media and display advertising campaigns.Launch optimized online adverts through Google Adwords, Facebook, Instagram, Apple Search Ads etc. to increase company and product awareness
  • Actively engage in SEO efforts (keyword, image optimization, etc.)Up-to-date with the latest trends and best practices in SEO
  • Executing tests, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
  • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Work closely with other agencies (external) and internal teams to develop communication creatives for brand communication- design, Ad campaigns, digital and social media campaigns
  • Writing proposals, lead generation, follow ups, meetings, business networking, etc
  • Develop strategy for social influencers outreach and lead authentic and impactful partnerships across social platforms

Note:

Candidates having prior knowledge of trekking, hiking in and around mountains in Nepal, Would be assigned to handle the sales and marketing of trekking/travel department where their duties would be to answer the queries of the guest in terms of trekking and hiking related assistance.

Applying Procedure:

Interested candidates are requested to send their CV's at [email protected]

OR,


This job has expired.

Recommended Jobs

Job Action

Similar Jobs
Powered by Merojob AI
job_detail_page
Search, Apply & Get Job: FREE