Role and Responsibilities:

• Identify relevant keywords for SEO and SEM strategies
• Implement best practices for SEO in webpages and landing pages
• Assist in creating paid campaigns
• Assist in creating strategic landing pages for paid campaigns for Google ads and social platforms
• Optimise paid campaigns for better conversion
• Utilise advanced analytics tools to gather heat-maps, A/B testing, session recording, segmentation and make suggestions to the landing page
• Produce detailed analysis and reports of campaigns
• Keep up to date with current trends and technology advancement in digital marketing

Reporting:

• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Constantly check search terms, rankings, and analytics to monitor the performance of client websites and make recommendations for improvement
• Compile and present SEO performance reports

Skills, Interest & Qualities:

• At least 2 years of experience in digital marketing in SEO and SEM
• Understanding of content marketing funnels is a must
• Working knowledge in HTML, CSS, and JavaScript to ensure the site is accessible and easy to follow
• Experience with implementing and working on tracking tools (Google Tag Manager)
• Understanding of search engine algorithms and ranking methods and up to date with the latest changes
• Experience with the SEO and PPC tools (SEMRush, SpyFu, Ahrefs, Answer the Public, Screaming Frog)
• Excellent written and verbal communication skills (English)
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer acquisition and promotion are a plus
• Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends to name few) 
• Proficient in MS Office (particularly Excel)