Chief Marketing Officer (CMO) – SaaS Product

Karki Consulting Group

Information / Computer / Technology

Chief Marketing Officer (CMO) – SaaS Product

Views: 1315|Published on: Jan 22, 2025

Marketing / Advertising / Customer Service

Top Level

Full Time

Vacancy: 1

NAGARNJU -2, KATHMANDU|

Experience: More than 10 years|

Not Disclosed

Job Description

Roles and responsibilities of this job

We are seeking an innovative and data-driven Chief Marketing Officer (CMO) to lead our marketing strategy for a fast-growing SaaS product. As the CMO, you will be responsible for driving customer acquisition, increasing product adoption, and enhancing brand visibility in a highly competitive market. This role requires a strong leader with deep expertise in SaaS marketing, demand generation, and growth strategies to scale a subscription-based business.

Key Responsibilities:

Strategic Leadership:

Develop and execute the overall marketing strategy to achieve aggressive customer acquisition, retention, and revenue growth goals.
Align marketing strategies with business objectives, collaborating closely with the CEO, product, and sales teams.
Lead go-to-market (GTM) strategies for product launches, ensuring alignment across all marketing channels.

Demand Generation & Growth Marketing:

Build and scale demand generation campaigns across digital channels (SEO, SEM, email marketing, social media, content marketing).
Develop and optimize lead generation funnels to maximize customer acquisition and conversion rates.
Monitor and analyze customer acquisition costs (CAC) and customer lifetime value (CLV) to ensure sustainable growth.

Product Marketing:

Own product positioning, messaging, and differentiation in the SaaS market.
Develop customer personas and buyer journeys to inform targeted marketing strategies.
Collaborate with the product team to understand features, benefits, and use cases to create compelling narratives.

Brand Management:

Build a strong and recognizable brand identity for the SaaS product.
Establish the company as a thought leader through industry partnerships, events, and content strategies.
Ensure consistency in brand messaging across all channels and touchpoints.

Customer Insights & Analytics:

Leverage data analytics to monitor campaign performance and optimize marketing efforts in real-time.
Use customer feedback, market research, and competitor analysis to refine strategies.
Identify trends and opportunities in the SaaS space to stay ahead of competitors.

Team Leadership:

Build, manage, and mentor a high-performing marketing team, including specialists in digital marketing, product marketing, and brand management.
Foster a culture of innovation, collaboration, and continuous improvement within the marketing department.

Budget & Stakeholder Management:

Oversee the marketing budget, ensuring efficient allocation of resources for maximum ROI.
Communicate marketing performance, insights, and strategies to the executive team and stakeholders.

Benefits:

Office snacks and dinner
Transportation allowance
Provident Fund (PF) & Gratuity
30 days Paid Time Off (PTO)
Festive bonus

This is a unique opportunity for a visionary marketing leader to make a transformative impact on a SaaS product and shape its future in the competitive software market. If you are passionate about driving growth and innovation, we’d love to hear from you!

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 10 years

Other Specification

Qualifications:

Education: Bachelor’s degree in marketing, business, or related field (MBA preferred).
Experience: 10+ years of marketing leadership experience, with at least 5 years in SaaS or B2B software marketing.
Proven track record of driving growth in a subscription-based business model.
Experience in scaling marketing teams and operations for SaaS products.

Skills:

Deep expertise in digital marketing, performance marketing, and analytics.
Strong knowledge of SaaS metrics (e.g., MRR, ARR, CAC, CLV, churn rates).
Exceptional communication, leadership, and collaboration skills.
Proficiency with marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and data analytics platforms.

Success Metrics:

Growth in Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR).
Increase in customer acquisition and product adoption rates.
Reduction in customer acquisition cost (CAC) and churn rates.
Improved brand awareness and share of voice in the SaaS market.

Work Schedule

Working Hours: 40 hours per week
Days: Monday to Friday
Timing: 2:30 PM to 10:30 PM
Note: Shift changes may occur as per company requirements.

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

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Apply Before: Feb 06, 2025

About the organization

Karki Consulting Group

Information / Computer / Technology

VA, USA

For over a decade, Government Contractors have chosen KARKI Consulting Group as their trusted advisor for ERP Systems Implementations, Managed Accounting Services, and IT/Analytics support. As a Deltek Partner, KARKI Consulting Group has a unique understanding of industry expertise and systems configurations. KARKI is here to ensure GovCons understand how to best configure, utilize, and activate Deltek Costpoint to drive real business results.