CMO reports directly to country managing directors and regional marketing heads. He/She will get to grow a dynamic team of 20 managers and their teams, build on their expertise and knowledge, and train the next generation of leaders by becoming an integral part of the senior management within the company.

Responsibilities:

• Manage the marketing team across brand strategy, creative, content, media (owned, earned, paid), analytics, campaign management to develop and execute sales, branding and positioning initiatives across all channels:
  Online: PR, Social Media, GDN incl. Youtube, KOL, digital partnerships, onsite
  Offline: TV, OOH, print, radio, event sponsorship, partnerships
• Work cross-functionally with commercial, product and operations teams to help devise, plan and implement successful and relevant marketing initiatives and campaigns
• Optimize these campaigns through thoughtful testing, ultimately aiming to maximize acquisitions while considering LTV/CAC
• Work collaboratively with Group marketing functions, analytics, and campaign management teams
• Strengthen Daraz brand equity and positioning by identifying business development efforts and corporate partnership opportunities
• Full ownership of Marketing P&L and budget

Requirements

• At least 2 years of experience in Marketing with an e-commerce company or digital media agency, and at least 5 years working experience
• Experience leading multi-channel integrated marketing campaigns, including digital and traditional campaigns, Public Relations, and Business Development
• Have a blend of creativity, brand vision, analytical expertise, out-of-the-box thinking, and the confidence to lead a highly talented, collaborative team
• An understanding of PMO processes and communication, and an ability to work cross-functionally with different teams to implement solutions and execute campaigns
• A results-driven leader and creative problem solver, who takes full ownership of their responsibilities
• Strong contacts with agencies and media houses in Kathmandu

What we offer:

• An international working environment in a start-up setting, and the unique opportunity to learn from industry leaders, including Lazada and Alibaba teams
• Work closely with country and group level management to build e-commerce in Nepal
• Hands-on experience in leading a team and growing a business
• Five-day working week
• Benefits package: provident fund, gratuity, fuel expenses, employee discount, mobile top-ups, and data pack, accident insurance, medical insurance, full annual health check-up