Business Development Manager

Department: Digital Business & Product Strategy
Reports To: Deputy CEO / Head of Business Development

Position Overview

The Business Development Manager (BDM) for MOMO App will drive strategic partnerships, business expansion, and revenue optimization. This is a lead role that merges business acumen, content strategy, and product innovation. The BDM will act as a bridge between content, technology, and marketing teams to position MOMO as Nepal’s leading entertainment super app and expand its reach across South Asia.

Key Responsibilities

1. Business Strategy & Growth

• Develop and implement MOMO’s annual business plan, revenue targets, and growth roadmap.
• Design subscription models, bundled offers, and ad-based monetization strategies.
• Identify and onboard strategic partnerships with telcos, OTTs, payment systems, brands, and advertisers.
• Research and benchmark competitors to identify emerging trends and scalable business models.

2. Partnership & Content Development

• Lead negotiations with music labels, film distributors, creators, and influencers for exclusive content.
• Manage content licensing, rights acquisition, and co-branded campaigns.
• Develop brand collaborations and revenue-sharing agreements that align with MOMO’s content and marketing strategy.
• Maintain long-term relationships for a sustainable content pipeline and co-marketing opportunities.

3. Product & Technology Coordination

• Collaborate with developers and designers to improve UI/UX and app retention features.
• Work with tech and finance teams to integrate payment gateways, telecom billing, and APIs.
• Monitor app performance using Play Console, App Store Connect, Firebase, and analytics dashboards.
• Translate data insights and user feedback into new feature or product ideas.

4. Marketing, Branding & Analytics

• Lead go-to-market campaigns for product updates and exclusive content releases.
• Work with digital marketing teams to enhance SEO, ASO, and social visibility.
• Track and report on KPIs including installs, retention, ARPU, and conversion.
• Coordinate influencer marketing and digital partnerships to drive awareness and engagement.

5. Operations & Leadership

• Oversee contracts, legal agreements, and financial reconciliation for content andpartnerships.
• Align MOMO’s initiatives with Music Nepal’s corporate objectives and digitalstrategy.
• Represent MOMO in industry forums, innovation events, and partnership meetings.
• Support internal team development by fostering collaboration across marketing, content, and tech units.

Performance Indicators (KPIs)

• Monthly Active Users (MAU) & retention growth.
• Subscription and ad revenue performance.
• Volume and quality of new partnerships.
• App store rating improvements and conversion rates.
• Timely execution of campaigns and product rollouts.