SEO Expert

Lalitpur

This job is expired 9 years, 5 months ago

Education Level	:	Graduate (Masters)
Experience Required	:	Not Required

Clear understanding of on-site and off-site SEO techniques.
Clear understanding of the role of content in SEO: Content creation, keyword research, and analysis.
Clear understanding of the role Linking: internal and external linking strategies.
Demonstrate successful implementing SEO strategies with a goal of increasing traffic and visibility to content.
Understanding of basic HTML, CSS, XML sitemap submissions, and code structure as it relates to SEO.
Proficiency with webmaster tools such as Google Analytics, Webmaster Tools, Yahoo Site Explorer, etc.
Understand key business metrics and how SEO contributes to those metrics with a goal of providing insight and recommendations to influence those metrics.
Ability to work on multiple projects while closely measuring the impact of each project and changing course when needed.
Up to date understanding of search engine ranking signals with an eye toward their evolution.
Ability to identify SEO best practices that can fit into current customer support operations.
Passionate about SEO, online marketing and emerging web technologies.

KEY ROLES :-

Work closely with the team to plan and successfully execute ROI-positive internal and external SEO initiatives.
Work closely with Support content team to generate/edit content and optimize them for search engine friendliness.
Stay up to date with industry trends and news including latest white hat and black hat optimization tactics so as not to run against prescribed search engine guidelines.

KEY RESPONSIBILITIES:-

Search Engine Optimization

Conduct keyword research to expand organic search footprint.
Regularly perform competitive analysis.
Perform site structure analysis and recommend improvements.
Deploy effective internal linking strategies to improve content traffic and search engine visibility.
Writing search engine link bait page copy.
Provide strategic and tactical recommendations for on-page optimizations for all new/existing support content.
Generate necessary ranking reports.
Perform ethical external linking campaigns.
Perform forum/blog and article postings, and commenting.
Monitor key SEO and business metrics, and provide insight into how to improve performance.
Work with content team to optimize and test content for search engine friendliness
Use appropriate social media platforms and techniques to promote support content.
Use appropriate tools and techniques to optimize and promote rich media support content (videos, images, etc.).