About the job

Overview

The Product Planning Officer plays a pivotal role in developing and implementing the strategic plans for product development and launch. This position is crucial in ensuring the alignment of product offerings with market needs and company goals, ultimately impacting the organization's growth and profitability.

Key Responsibilities

• Formulate and implement comprehensive sales strategies aligned with the overall business goals and objectives.
• Analyze market trends, competitor activities, and customer preferences to identify opportunities for growth.
• Lead the development of accurate sales forecasts and annual budgets, collaborating with cross-functional teams.
• Prepare rational, reasoned, sales targets.
• Monitor sales performance against targets, market shares and take proactive measures to address deviations.
• Conduct thorough market analysis to identify emerging trends, customer needs, and potential areas for expansion.
• Provide insights on product positioning, pricing strategies, and market segmentation.
• Work closely with production and supply chain/Logistics teams to develop demand planning models.
• Optimize inventory levels to ensure product availability while minimizing excess stock.
• Establish a robust reporting framework to track key sales metrics and KPIs.
• Analyze sales data to derive actionable insights and present findings to the leadership team.
• Streamline and optimize sales processes to enhance efficiency and productivity.
• Identify areas for improvement and implement changes to drive a more effective sales workflow.

Required Qualifications

• Bachelor's degree in business, Marketing, or a related field
• Proven experience in product management or product planning
• Demonstrated success in developing and launching new products
• Strong understanding of market research methodologies
• Knowledge of product lifecycle management principles
• Experience with pricing strategies and profitability analysis
• Ability to prioritize and manage multiple projects concurrently

Skills: analytical skills, market research, product development, strategic planning, communication, problem solving, data analysis