Performance Marketing Executive

To lead the development and execution of high-impact digital marketing strategies that drive customer acquisition, sales growth, and ROI. The role focuses on performance channels such as Meta, Google, TikTok, and affiliate platforms, optimizing every digital touchpoint of the customer journey.

Additional Notes: This role is dynamic and evolving. The responsibilities listed above are representative but not exhaustive. The Head of Performance Marketing may be assigned additional tasks or strategic initiatives as needed to support the company's objectives.

Key Responsibilities:

1. Performance Marketing Strategy & Execution

• Own the entire performance marketing function (Google Ads, Meta, TikTok, Affiliates, Retargeting).
• Build and execute monthly and quarterly media plans.
• Continuously test and optimize campaigns across channels.

2.  Budgeting & ROI Optimization

• Plan and manage the performance marketing budget.
• Monitor CAC, ROAS, and LTV regularly.
• Optimize spend to maximize ROI and growth KPIs.

3.  Data & Reporting

• Collaborate with BI Analysts to build dashboards.
• Track daily/weekly campaign performance.
• Run A/B tests, derive insights, and adjust strategies.

4. Team & Agency Management

• Guide internal team (designers, analysts, traffic ops).
• Coordinate with external ad agencies or freelancers if outsourced.
• Set KPIs and ensure team alignment with company goals.

5.  E-commerce Specific Initiatives

• Work with category teams to align campaigns with product launches, pricing, and inventory.
• Focus on conversion rate optimization (CRO) and customer retention.
• Run seasonal campaigns, flash sales, and influencer collabs.