The Digital Media Associate will lead to enhancing our presence on various social media platforms and other digital venues for five major educational entities and institutions of the organization. The ideal candidate will have experience using digital media to support for awareness, promotions and brand positioning of the organization. Reporting to the Brand Engagement Manager, the person in this position will aid the broader communications team with other tasks, including writing and creating content in multi-media formats, conceptualizing social media stories, videos, vlogs and podcasts etc.

• Manages United school/colleges social media channels, including Facebook, Instagram, LinkedIn, Twitter, and other relevant platforms
• Engages in social media presence creation on new and emerging social media platforms
• Proposes new ideas and concepts for social media content and aligned with the organization’s strategy and track campaign calendar
• Optimizes content following search engine optimization (SEO)
• Creates content that promotes interaction, increases audience presence on websites, and encourages target groups participation
• Analyses and reports audience information and demographics, and success of existing social media projects
• Create audiovisuals as and when required. 
• Act as a liaison with third party vendors and agency to optimize digital media platforms
• Support and assist the Communications and Media Department