A Reputed Skin Care Company

Marketing Manager

Views: 88|Published on: Apr 30, 2026|

Marketing / Advertising / Customer Service

Senior Level

Full Time

Vacancy: 1

Banasthali, Kathmandu|

Experience: More than 7 years|

Not Disclosed

Job Description

Roles and responsibilities of this job

We are seeking a strategic and results-driven Marketing Manager – Skin Care to lead brand growth, consumer engagement, and marketing execution in the Nepal market.

This role will be responsible for owning the marketing P&L, driving brand positioning, leading campaigns, and delivering market share growth. The ideal candidate will combine strong consumer insight, creativity, and commercial acumen to build a high-impact brand in a competitive category.

Key Responsibilities:

Brand Strategy & Planning:

Develop the annual marketing plan, brand calendar, and A&P budget for Nepal.
Define brand positioning, communication architecture, and pricing strategy aligned with category and consumer dynamics.
Track brand health KPIs and course-correct based on ongoing performance.

Communication & Campaigns:

Lead 360° campaign development: ATL (TV, print, OOH), BTL (in-store, beauty advisor programs, mall activations), and Digital (Meta, TikTok, YouTube).
Brief and manage creative, media, PR, and digital agencies; ensure quality and timeline compliance.
Drive influencer marketing and KOL engagement (dermatologists, beauty creators).

Innovation & New Product Development:

Lead end-to-end NPD: market sizing, concept development, pricing, packaging localization, regulatory approval, launch and post-launch tracking.
Ensure Nepali labeling and DDA registration compliance for all SKUs.
Build a pipeline of locally relevant innovations addressing Nepal-specific skin and climate needs.

Consumer Insight & Research:

Commission and interpret consumer research (U&A, brand tracks, concept tests, ad tests).
Translate insights into actionable brand strategy and innovation.
Trade Marketing & Sales Partnership
Partner with Sales on channel-specific activation plans, visibility programs, and BA training.
Drive perfect store and category captaincy initiatives in modern trade and pharmacy chains.
Co-own NPD listing, distribution build, and offtake metrics.

Digital & E-commerce:

Build the digital marketing roadmap including paid media, organic content, and CRM.
Partner with e-commerce teams on content, ratings/reviews, and platform-specific promotions.

Budget Management:

Own and steward the A&P budget; ensure efficient deployment and ROI tracking.
Provide accurate forecasts and timely accruals to Finance.

Job Specification

Required qualifications for this job

Required Education Level:Graduate (Masters)

Required Experience:More than 7 years

Other Specification

Required Qualifications & Experience:

MBA in Marketing / Business Administration (preferred)
7–10 years of experience in FMCG / Beauty / Personal Care marketing
Proven experience in brand management and campaign execution
Experience in product launches and innovation pipelines
Strong exposure to digital marketing and consumer engagement strategies

Key Performance Indicators (KPIs):

Brand Awareness & Equity: +10% YoY improvement
Market Share Growth: +100–150 bps increase
Marketing ROI: Minimum 1.5x return on A&P spend
New Product Success: ≥ 90% achievement vs launch targets
Digital Performance: Engagement rate ≥ 4%
Visibility & Trade Execution: ≥ 25% share in key outlets
Budget Efficiency: Within ±3% of approved budget

For full JD deatils pleas CLICK HERE

Skills Required

Required skills for this job

Digital Marketing

Market Research

Business Development

Business Analysis

Market Analysis

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

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Apply Before: May 15, 2026

About the organization

A Reputed Skin Care Company

A dynamic and innovative skincare company dedicated to delivering high-quality products that promote healthy, radiant skin. The company specializes in developing and offering a wide range of skincare solutions designed to meet diverse skin types and concerns, combining science-backed formulations with carefully selected ingredients.

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