Level: Senior Officer

Educational Qualification: Bachelor in Journalism & Mass Communication/ BA / BTM / BBA
(Preference given to Master's Degree with media/marketing background and minimum 2 years of related experience)

Duties and Responsibilities:

Communication & Media:

• Develops and coordinates  organization ’s media strategy.
• Develops and produces newsletters, press releases and fact sheets.
• Responsible for formulating communication strategies across the entire spectrum of communication disciplines including social media; website; internal communication and the production of materials.
• Coordinates and maintains social media accounts; develop, manage, update and scripting content for website.
• Acquires and manages high quality images that can be used in communications.
• Creates opportunities to increase engagement in our communications content, either through digital marketing, media outlets, members or other partners.
• Organizes market and communicate events, workshops, seminars.
• Provides creative contribution to the projects that organization is associated with.
• Liaises with external designers, media houses and others in the creation of attractive and impressive communications. Scripting promotional materials, website content, articles, publications and other communication materials as required.
• Promotes ongoing community events
• Leads the development and monitoring of brand guidelines and key messages.
• Leads the collation of information and feedback on  organization ’s activities and personal stories/case studies.
• Develops publicity materials (printed and email format) for  organization ’s activities (including fund raising, national and international programs, recruitment, and training courses).
• To forecast, budget and monitor for Marketing and Communications activities.
• To respond to media enquiries beyond normal business hours if necessary, particularly during disaster/emergencies.

Marketing functions:

• Initiates, invents, dreams, develops and delivers a  organization ”S marketing and communications plan, including innovative and coordinated strategies.
• Develops and maintains a consistent approach to language, brand and design for use across all marketing and communications campaign.
• Develops and delivers innovative electronic marketing materials that promote  organization ’s programs and activities across digital platforms.
• Develops and maintains  organization ’s online presence maintaining website, social networks, listings, and other electronic marketing as appropriate.
• Develops and delivers print-based marketing material including concept and content development; collating, copywriting and editing; design and print management; and distribution and cross-promotion.
• Monitors and evaluates effectiveness of promotional campaign.
• Coordinates advertising for organization and its programs, monitors and analyses audience's behavior through the collection of qualitative and quantitative data to better understand and grow  organization ’s reputation and value in national and international platform.
• Manages key relationships with designers and other marketing and media consultants, as well as any volunteers working on marketing projects.
• Manages suppliers and maintains good relationships with printers, photographers and designers ensuring delivery within given deadline and budget with desired quality.
• To ensure productions and events are photographed or filmed for marketing and documentary making which should be available in the website and social media.

Others:

• To explore and identify new revenue generating opportunities that supports and promotes  organization ’s Mission and Vision Statements.
• Get imparted, informed, and updated with industry knowledge.
• Works closely with the affiliate team to develop new business proposals.
• Contributes to the learning environment by identifying areas where there is potential for imparting and gaining knowledge with others.
• Explores and Identifies opportunities to bid for and acquires new projects and recommends grant and funding opportunities.
• Participates in drafting proposal as needed.
• Undertakes other ad-hoc duties as required.

Job Specification:

• Should manage the organization Brand, develop an overall communications and public affairs strategy and manage the social media and website.
• should ead all communications activity for the organization including corporate communications/media relations, employee communications, sponsorships and events, community activities, seminars, workshops and others if any.
• Should maintain public relation of organization and think strategically how to promote  organization ’s activities and come up with inventive ideas for captivating marketing content and the drive to deliver it.
• Should play an important role in strategic planning, developing events, and programs, formulate  organization ’s marketing and publicity guidelines and ensure the execution of standard practices and procedures as per set guidelines.

Must be result driven:

• Someone who won't take no for an answer
• Outspoken, flexible on time and trustworthy
• Possess fluent command in English, good communication and interpersonal skill