Position Summary:

She/he is responsible for the development and implementation of the marketing and advertising plans  and strategies to achieve the targeted marketing goals.

KEY DUTIES & RESPONSIBILITIES:

Planning To prepare overall marketing plan in coordination with the top  management to meet the targeted marketing goals and objectives of the  college.

Advertising To Develop advertising strategies to increase interest of target audience in  services provided by the college.

Developing marketing  strategies To recommend different marketing strategies by Identifying marketing  challenges and opportunities

Providing leadership To provide leadership that leads the effective implementation of  marketing strategies and processes with a highly engaged and motivated  workforce

Organizing events  To identify and organize different events like that can help to achieve the  targeted objectives 

Conducting market  research Conducting market research like questionnaires from different targeted  groups, stakeholders etc. and analyze data to identify and define audiences

Designing marketing  materials To work closely with in-house or external creative agencies to design  marketing materials such as brochures and adverts

Representing College Represents the College at state, regional and national level related to areas  of marketing, media, and public relations as directed.

Brainstorming To brainstorm with the Top Level Management for the potential  improvements or changes in marketing strategy, products, or services