Position Title: Food and Event Marketing Specialist

Job Description:

The Food and Event Marketing Specialist will play a key role in developing and executing marketing strategies to promote our brand's food products and events. This role requires a creative, detail-oriented individual with a passion for food, marketing, and event planning. The specialist will drive brand awareness, increase engagement, and ultimately boost sales.

The primary responsibility of this role is to develop, implement, and manage strategies to achieve and surpass sales targets set by the company.

• Develop and implement comprehensive marketing plans for food products and events, aligned with the overall brand strategy and objectives.
• Create compelling content for various marketing channels, including social media, email campaigns, website, and print materials, to effectively communicate the value proposition of our food offerings and events.
• Coordinate with internal teams and external vendors to ensure seamless execution of marketing initiatives, including product launches, food tastings, cooking demonstrations, and special events.
• Conduct market research to identify consumer trends, preferences, and competitive landscape, and use insights to inform marketing strategies and product development.
• Collaborate with cross-functional teams, including culinary, sales, and operations, to gather input and feedback, and incorporate into marketing plans.
• Manage budgets, timelines, and resources effectively to achieve marketing goals within designated parameters.
• Track and analyze key performance metrics, such as website traffic, social media engagement, and sales data, to measure the effectiveness of marketing campaigns and optimize future efforts.
• Stay up-to-date on industry trends, best practices, and emerging technologies in food marketing and event management, and propose innovative ideas to enhance brand visibility and customer experience.
• Represent the brand at industry events, trade shows, and community gatherings, and build relationships with key stakeholders to expand brand reach and foster partnerships.
• Introduction of small engagements, weddings with limitations (no puja and band baja), birthdays, musical events etc. for all outlets.

What we offer

• Competitive salary commensurate with experience.
• Opportunity for career growth and advancement within a rapidly expanding organization.
• Employee discounts on food and beverages.
• Positive and inclusive work environment that values creativity, collaboration, and continuous learning.