Key Responsibilities:
Market Research:
- Design and conduct comprehensive market research studies to gather data on market trends, customer preferences, and competitive landscape within the EV sector.
- Utilize a variety of research methods, including surveys, interviews, focus groups, and secondary data analysis.
Data Analysis:
- Analyze quantitative and qualitative data to identify patterns, trends, and insights.
- Use statistical techniques and software to analyze market data and interpret results.
Reporting and Presentation:
- Develop comprehensive reports and presentations to communicate research findings and insights to stakeholders.
- Create data visualizations to effectively convey complex information in a clear and concise manner.
Competitive Analysis:
- Monitor and analyze competitors’ activities, including their products, marketing strategies, and market positioning.
- Provide regular updates and actionable insights on competitive movements and market dynamics.
Customer Insights:
- Gather and analyze customer feedback to understand their needs, preferences, and satisfaction levels.
- Develop customer personas and segmentation strategies to inform marketing and product development.
Trend Analysis:
- Identify and analyze emerging market trends and their potential impact on the EV division.
- Provide strategic recommendations based on market trends and forecast future market conditions.
Collaboration:
- Work closely with marketing, sales, product development, and other teams to support data-driven decision making.
- Collaborate with external research agencies and vendors as needed.
Data Management:
- Maintain and update databases with relevant market research data.
- Ensure data accuracy and integrity in all research activities.
Continuous Improvement:
- Stay up-to-date with the latest market research tools, techniques, and best practices.
- Continuously seek ways to improve research methodologies and deliver more impactful insights.