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Digital Marketing Strategist

Views: 630 | This job is expired 3 years, 7 months ago

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	More than or equal to 2 years
Professional Skill Required	:	Management Communication Creative Thinking Interpersonal Skills

Minimum Bachelor’s degree in related field,
2-4 years of experience
Thorough knowledge of strategic planning principles and marketing best practices
Strong analytical skills with the ability to collect, organize, analyze and disseminate data,
Excellent knowledge of Facebook Ads, Google Analytics, SEO and SEM practices, etc.,
Experience in using market research and survey tools
Excellent written/verbal communication, interpersonal and presentation skills.
Self-motivated and a confident team player,
Ability to multitask, organized and detail-oriented

Set up and optimize company pages within each platform to increase the visibility of company’s social content,
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.),
Launch optimized online adverts through Google Ad words, Facebook, etc. to increase company and brand awareness,
Be actively involved in SEO efforts (keyword, image optimization, etc.),
Prepare online newsletter and promotional emails and organize their distribution through various channels,
Measure performance of digital marketing efforts using a variety of Web analytics tools (Facebook Analytics, Google Analytics, Web Trends, etc.),
Acquire insight in online marketing trends and keep strategies up-to-date,
Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information,
Collaborate with other departments (customer relations, sales, etc.) to identify customers and restaurant partners sentiments and create strategies for seamless communication
Maintain partnerships with media agencies and vendors,
Offer creative ideas for content marketing and website content