About the job

We are seeking a highly skilled and experienced Senior SEO Expert with a strong background in digital marketing and social media marketing to join our team. The ideal candidate will have a proven track record of successfully implementing and managing comprehensive SEO strategies, driving organic traffic growth, and improving overall online visibility. This role requires in-depth knowledge of SEO best practices, search engine algorithms, digital marketing trends, and proficiency in leveraging social media for enhanced brand presence.

• Develop and implement advanced SEO strategies to increase organic search traffic.
• Conduct thorough keyword research and analysis to identify opportunities and trends.
• Stay updated on search engine algorithm changes and industry best practices.
• Optimize website content, meta tags, URLs, and other on-page elements for improved search visibility.
• Collaborate with content creators to ensure SEO-friendly content creation.
• Conduct website audits to identify and address technical SEO issues.
• Implement technical SEO best practices to improve website performance and user experience.
• Develop and execute link-building strategies to enhance website authority.
• Identify and pursue high-quality backlink opportunities through outreach and relationship-building.
• Collaborate with digital marketing teams to ensure seamless integration of SEO with other online marketing efforts.
• Align SEO strategies with overall digital marketing goals and initiatives.
• Leverage social media platforms to enhance brand visibility and engagement.
• Develop and implement social media marketing strategies aligned with overall business objectives.
• Monitor social media trends and implement best practices for each platform.
• Monitor and analyze website and social media performance using tools such as Google Analytics, Search Console, and social media analytics.
• Prepare regular reports outlining key performance metrics and insights.
• Conduct thorough competitor analysis to identify strengths, weaknesses, and opportunities.
• Use competitor insights to refine and improve our SEO and digital marketing strategies.