Digital Marketing Officer
be responsible for planning, developing, implementing and managing the overall
digital marketing strategy of the organization. He/She will be responsible for
promoting organization’s products and services over different channels and develop
effective digital marketing strategies to achieve goals and objectives.
SCOPE OF ROLE:
- Reports To: Sales and Marketing Manager
- Staff directly reporting to this post: CS Representatives, Interns
KEY RESPONSIBILITIES AND ACCOUNTABILITY:
- Plan and monitor the ongoing company presence on social media (Facebook, Instagram, etc.)
- Launch optimized online adverts to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Daily posting and stories in social media to generate sales
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Stay up to date with the latest technology and best practices
- Prepare and manage a digital marketing budget
- Forecast sales performance trends
- Monitor competition and provide suggestions for improvement
- Generating new business leads.
- Identifying targeted population for running online ads
- Boosting products in social medias
- Running social media campaigns
- Text and video blogs for website and social medias
- Contents writing
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
- Planning and collaborating with influencers for boosting brand and sales.
- Must have strong portfolio of leading organization in digital platform and generating leads/sales.
- Coordinate with advertising and media experts to improve marketing results
- Collaborate with team to brainstorm new and innovative growth strategies
SKILLS AND BEHAVIOURS
- Creative thinking in introducing innovative approach in promoting products and overall company brand name and sales
- Exceptional knowledge of digital marketing ideas on SEO and SEM.
- Able to take a lead of specific project components
- Ability to work in a team or individually as and when require
- Outstanding problem-solving skills
- Commitment to quality and strict attention to details
- Proven work ethic and comfort with significant workload at times
- Multitasking and time management skills
- Ability to maintain composure under normal and high-pressure circumstances
- Creative thinking and ability to seek innovative solutions to complex technical/business problems