Roles and Responsibilities

1. On Page Optimization

• Internal link building
• Meta tagging with target keywords
• Work with the team to help eliminate UI/UX errors
• Work with the team to improve website interface
• Content enchainment of all the websites – Provide search terms to the content writers / Apply content provided by content writers.
• Maintain website size

• Blogging

1. Maintain blog in the website – Apply content provided by content writer
2. Create and manage 3 rd party blogs – Reapply website blog content provided by content writer
3. Work with creative team for video series and information
4. Use the videos and transcripts provided by creative team to create new bog post

• Content Curation

1. Curate and share blog via different social media and social book marking
2. Use different curation sites

•  Email Marketing

1. Design & Run email marketing campaigns – Mailchimp
2. Work on the contents provided by the centers

3. Social Media Marketing

• Maintain groups Facebook business manager
• Oversee groups (centers) Facebook/Instagram pages & ad accounts
• Make sure there are unique post every day in all the centers social platform to increase engagements
• Help upload videos and blogs provided by centers and creative teams
• Create & Manage Facebook/Instagram ad campaigns
• Generate leads and website conversion and send them to sales & marketing team
• Maintain Malvern International PLC YouTube channel
• Help upload videos provided by creative team and centers
• Maintain online sheets and track all the enquires generated from the social media
• Help and work with creative team to Create graphics and design components for adverts

4. Search Engine Marketing

• Create and maintain google ads for all the centers
• Research on target keywords and reach volume
• Work with the centers on budget and target audiences
• Help increase Impression, CRT and web conversion and lead via ads
• Notify centers if there are any issues with the ad accounts

5. Website and IT

• Improve website interface
• Eliminate UI/UX errors in any, Minor website tweaking
• Update & edit website content as per instruction from centers
• Create new pages in the website with reference to wireframes and content provided by the centers
• Work with the creative team in Singapore to create graphics and design components for website
• Keep track of Domain, Servers, SSL expiry dates of all the centers website
• Help migrate and back up website if needed
• Be in touch with the host and resolve issues in the websites if any (speed, maintained, etc)
• Maintain groups office 356 service plans

1. Share Folder & Share Point Management
2. Email Management for the group
3. Keep track of office 365 licenses and expiry dates

• Create new websites upon request
• Keep track of all the website enquiries of all the centers and maintain in an online sheet
• Monthly audit websites for any outdated information and inform centers if any
• Generate sitemaps on a monthly basis and update them in the website

6. Monitoring and Reporting

• Maintain and monitor center’s google analytical account, search console account and business account
• Maintain weekly report of center’s website ranking, visitor’s behavior, acquisition etc via analytical
• Maintain monthly report on google ad campaigns, facebook ad campaigns
• Conduct keyword research and web statistics reporting via marketing tools and Analyze website traffic and improve SEO

Malvern House Values:

• Integrity: A Reliable Partner – Trusted and Assuring
• Customer Focus: Customer Centric – We Care & Support
• Accountability: Responsibility – We take Ownership
• Resilience: Determination – Failure is just another start
• Excellence: Quality & Professionalism – Exceed the Expectations