Newmew

Retail / Shops

Digital Marketing Manager

Views: 19|Published on: Sep 13, 2026|

Marketing / Advertising / Customer Service

+1 more

Senior Level

Full Time

Vacancy: 1

Head Office, Mid-Baneshwor, Kathmandu|

Experience: More than 3 years|

Not Disclosed

Job Description

Roles and responsibilities of this job

We are looking for a Digital Marketing Manager (Performance Marketing) to lead the company’s digital marketing strategy, performance marketing activities, and digital customer acquisition efforts.

The role will have a strong focus on Meta Ads, campaign strategy, performance optimization, analytics, digital content and customer acquisition, with responsibility for driving measurable business results across online channels and retail outlets.

The Digital Marketing Manager will work closely with the marketing, creative, e-commerce and retail teams to develop and execute digital campaigns, translate performance data into actionable insights, and continuously improve digital marketing effectiveness.

Key Responsibilities

1. Digital & Performance Marketing Strategy

Develop and lead the company’s digital and performance marketing strategy in line with business and marketing objectives.
Plan campaigns across Meta, Google Ads and other relevant platforms, defining objectives, KPIs, budgets, audiences, and channel strategies.
Develop strategies for customer acquisition, lead generation, online sales, remarketing, and retention.
Identify opportunities to improve digital customer acquisition, marketing efficiency, and ROI.
Stay updated on digital platform changes, advertising trends, consumer behaviors and emerging opportunities.

2. Meta Ads & Paid Media

Own the strategy, execution, and optimization of Facebook and Instagram advertising campaigns.
Manage audience targeting, retargeting, lookalike audiences and customer segments.
Monitor key metrics including CPM, CPC, CTR, CPL, CPA, ROAS, and conversions.
Manage advertising budgets and allocate spending effectively across campaigns, audiences, and channels.
Conduct ongoing A/B testing across creatives, audiences, messaging, offers and formats.
Identify underperforming campaigns and high-performing audiences and creatives and take action to improve or scale results.
Oversee Meta Pixel, Events Manager and conversion tracking.

3. Digital Campaign & Content Strategy

Develop digital advertising strategies for new collections, product launches, promotions, festivals, and seasonal campaigns.
Develop and refine ad content strategies based on campaign performance, audience insights and business objectives, using data to guide creative direction, messaging and testing priorities.
Work with the creative team to develop performance-focused images, videos, Reels, carousels and other digital content.
Identify high-performing organic content with potential for paid promotion and continuously test new creative concepts and formats.

4. Retail & Location-Based Marketing

Develop digital strategies to support the company’s retail outlets across Nepal.
Plan location-based campaigns targeting specific cities, outlets, customer segments, and geographic areas.
Analyze campaign performance and identify opportunities to improve customer acquisition and store visits.
Develop strategies that connect online engagement with offline retail conversion.

5. Analytics, Reporting & E-commerce

Own the monitoring and analysis of digital marketing performance across campaigns and channels.
Prepare regular weekly and monthly performance reports and dashboards.
Analyze advertising spending, leads, conversions, sales, customer acquisition costs, and ROI.
Translate campaign data into clear business and marketing recommendations and use insights to guide future campaigns, budgets and creative.
Develop and optimize campaigns that drive website traffic, inquiries, and online sales.
Monitor website, landing-page and conversion performance and identify opportunities to improve the digital customer journey.

6. Team & Cross-Functional Coordination

Work closely with the Marketing Manager, creative, retail, e-commerce, and other relevant teams to align digital activities with business priorities.
Manage and evaluate external digital marketing agencies and partners where applicable.
Take ownership of day-to-day digital marketing decisions, ensuring campaigns are delivered accurately, efficiently, on time and within budget.

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 3 years

Other Specification

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

Digital marketing ROI and Meta Ads ROAS
Cost per lead and customer acquisition cost
Campaign conversion rates
Online sales generated through digital campaigns
Quality and volume of leads
Store visits and location-based campaign performance
Effective allocation and utilization of advertising budgets
Website traffic and conversion rates
Growth in digital customer acquisition
Improvement in campaign and creative performance
Quality and frequency of testing and optimization

Requirements

Education

Bachelor’s degree in Marketing, Digital Marketing, Business, Communications or a related field.
Relevant work experience managing and leading strategy for multiple ad campaigns will be an advantage.

Experience

3–5 years of hands-on digital and performance marketing experience, with demonstrated ownership of campaigns and strategy.
Strong practical experience managing Meta Ads is essential.
Proven experience managing advertising budgets and optimizing campaigns based on performance data.
Experience developing digital marketing strategies and translating business objectives into measurable campaigns.
Experience in retail, fashion, eyewear, beauty, lifestyle, e-commerce or other consumer-facing industries will be an advantage.
Candidates who can demonstrate actual campaign results, performance improvements and business impact will be strongly preferred.

Technical Skills

Meta Ads Manager
Facebook & Instagram advertising
Meta Pixel / Events Manager
Audience targeting and retargeting
A/B testing and campaign optimization
Google Analytics / GA4
Excel / Google Sheets
Google Ads
Basic understanding of SEO, CRM and website analytics

Skills & Attributes

The ideal candidate will be:

Strategic but hands-on and comfortable owning both strategy and execution.
Data-driven and analytical, with a strong understanding of performance marketing.
Results-oriented and commercially minded.
Comfortable managing advertising budgets and performance targets.
Curious and willing to continuously test, learn and improve.
Proactive in identifying problems and opportunities.
Detail-oriented, organized and able to manage multiple priorities.
A strong communicator and team player.
Comfortable working in a fast-paced retail environment.

What We Expect

We are looking for someone who can manage the numbers, not just the posts.

You should be able to look at campaign data and explain:
What is working and what isn't?
Why is a campaign underperforming?
Which audience, creative or message should we scale?
Where should the budget be reallocated?
What is our cost of acquiring a customer?
Which campaigns are generating meaningful business results?
What should we test next?

The Digital Marketing Manager will report to the Marketing Manager while taking ownership of day-to-day digital marketing strategy, campaign execution, optimization and performance.

Salary: Competitive, based on experience and demonstrated capability.

Skills Required

Required skills for this job

Digital Marketing

Communication

Google Analytics

Strategic Thinking

Creativity Skills

MS Excel

Search Engine Optimization (SEO)

CRM Software

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

Click on Login to Apply and apply to this job via your jobseeker profile with easy apply process.

Note: You need to have merojob registered jobseeker profile to apply via your profile.

Apply Before: Sep 28, 2026

About the organization

Newmew

Retail / Shops

Mid-Baneshwor, Mata Kumari Marga, Kathmandu Nepal

Since 2015, Newmew Nepal has actively committed to satisfying the needs of numerous Nepalese individuals by providing affordable, high-quality eyewear. Over time, we have expanded our product range to include over 1000 distinctive eyewear styles and designs.

Between 2015 and 2017, we primarily conducted our business online and witnessed a significant upsurge in demand for our eyewear. Our unique and effective marketing strategy strongly resonated with our target audience, contributing to this growth. Recognizing the potential for further expansion, we strategically decided to establish a physical store in Baneshwor, a vibrant area within the picturesque Kathmandu Valley, in 2017. This decision aimed to expand our customer base and offer a tangible shopping experience for our valued clients. Our presence in such a prominent location was intended to bolster our brand and cultivate enduring customer relationships.

NewMew Nepal -Within a year of observing the rapid increase in eyewear demand, we redirected our focus towards future expansion. Consequently, we successfully opened three additional stores in Newroad, Pokhara, and Butwal, both inside and outside the valley.

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