About the Role:

As the Project Head for Digital Marketing & Client Servicing at Infinity Digital Agency (IDA), you will lead strategic initiatives spanning branding, digital marketing, social media, and client relations. Reporting directly to the General Manager, you'll manage a diverse portfolio of projects, including regular marketing campaigns and event-based activations such as product launches, promotional campaigns, and industry conferences. This role demands astute leadership, strategic acumen, and seamless collaboration across departments to drive business objectives and ensure client satisfaction.

Key Responsibilities:

• Client Relationship Management:
• Forge and nurture strong client relationships, serving as the primary liaison for project communications.
• Understand client goals and expectations, devising bespoke digital marketing strategies to surpass targets.
• Advocate for clients within IDA, ensuring their needs are met and expectations exceeded.
• Project Management:
• Lead end-to-end execution of digital marketing projects, defining scopes, timelines, and resource allocation.
• Collaborate with cross-functional teams, including Creative Head, Project Manager (SEO), and Tech, to achieve project milestones.
• Manage both regular marketing initiatives and event-based projects with finesse and adaptability.
• Team Management and Collaboration:
• Direct and motivate project teams, providing mentorship and guidance to drive performance.
• Foster a culture of collaboration, encouraging seamless coordination across departments.
• Integrate digital marketing strategies with creative and technical elements for cohesive project delivery.
• Technical Strategy, Management & Problem Solving:
• Ability to lead and manage a technical team comprising performance marketers, content creators, social media assistants, and other digital marketing specialists.
• Proven track record in strategic problem-solving and decision-making to address technical challenges, optimize campaign performance, and drive business results effectively.
• Ability to provide strategic guidance, direction, and mentorship to team members, empowering them to excel in their roles and achieve team objectives.
• Proficiency in a wide range of digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, Google Ads, Instagram, Google Business Profile, YouTube, LinkedIn, X, Email marketing software, CRM systems, and marketing automation platforms.
• Familiarity with tools and platforms specifically used for social media marketing and other digital marketing channels.
• KPI Development and Reporting:
• Establish clear KPIs aligned with business objectives and client expectations.
• Implement robust reporting mechanisms to track project performance and optimize strategies.
• Conduct internal reviews and client meetings to ensure project alignment and drive continuous improvement.
• Brand Representation and Thought Leadership:
• Promote IDA's brand identity and values in all interactions with clients and industry stakeholders.
• Position oneself as a thought leader in the digital marketing space, staying abreast of industry trends and sharing insights through various platforms.

Required Skills and Experience:

• Proven track record in digital marketing project management and client servicing within an agency environment.
• Exceptional leadership skills with the ability to inspire and empower teams to achieve excellence.
• Strong communication and interpersonal skills, adept at building rapport with clients and colleagues.
• Strategic thinker with expertise across various digital marketing channels, including Performance Marketing, Content Marketing, etc.
• Proficiency in project management tools, digital analytics platforms, and industry-standard reporting methodologies.
• Strong project management skills to effectively prioritize tasks, allocate resources, and meet deadlines while managing multiple digital marketing initiatives simultaneously.
• Excellent written and verbal communication skills to effectively convey digital marketing insights, recommendations, and strategies to cross-functional teams, stakeholders, clients, and external partners.
• Proficiency in analyzing and interpreting digital marketing performance metrics using industry standard tools and platforms to evaluate the effectiveness of strategies and make data-driven decisions.
• Ability to thrive in a fast-paced environment, managing competing priorities with attention to detail and precision.
• Ability to stay updated on industry developments, algorithm changes, and new technologies, and adapt strategies accordingly to maintain competitiveness and drive continuous improvement.
• Proven ability to collaborate effectively with cross-functional teams, including marketing, content creation, web development, and design, to integrate digital marketing best practices into broader digital initiatives.

A minimum of 5 years of relevant experience in digital marketing, client servicing, and project management roles within the industry.

Key Performance Indicators:

• Client Retention Rate
• Client Satisfaction Scores
• Timeliness and Accuracy of Project Delivery
• Team Performance and Collaboration Effectiveness
• Achievement of KPIs and Project Objectives

Benefits and Perks:

• Competitive Salary Package
• Opportunities for Career Advancement
• Dynamic and Collaborative Work Environment
• Training and Development Programs
• Long-Term Growth Potential within the Company

If you are a visionary leader in digital marketing, ready to propel both your career growth and our company's success to new heights, and if you're passionate about driving transformative strategies, nurturing client partnerships, and achieving unparalleled results, we invite you to join our innovative team at Infinity Digital Agency - IDA.