Department/Location: Branding, Communication and IT /COMPANY Office 
Report to: Branding, Communication and IT Manager 
Direct Line Supervision: Branding, Communication and IT Manager 
2nd Line Supervision: DCEO (Business, IT & Clinical) 
Inter Line Supervision: Board of Directors 

Collaboration with: 

Internal: All Staff & BoDs 
External: Members, Investors/Promoters, Vendors, Market Representatives & Other

Overall Responsibilities: 

This position is responsible for managing the Digital Marketing Executive functions of the company.  Specific Role and Responsibilities: 

• Plan, organize, execute, monitor and report ad or non-ad campaigns, engagements and  presence on social media and various other digital platforms such as websites, Google, apps,  etc.. 
• Must integrate social media platforms with various possible digital platforms as per the need for  marketing campaigns 
• Coordinate with the IT team for API connections of social media and CRM, Facebook Pixel and  various other relevant integration for both organic and ad leads management. 
• Develop and execute the Digital Marketing budget at an optimum level 
• Create a plan and various strategies to handle all official social media and other digital platforms  such as Google presence.
• Work with IT team to plan, design, execute and monitor Digital marketing such as SEO, SEM,  Google adsense, digital ad campaigns, database marketing, email marketing, content marketing,  social media campaigns, etc.. 
• Engage higher audiences at the digital platforms including social media with various relevant  campaigns, activities and creatives 
• Continuous learning and remaining updated with digital platforms policies 
• Develop social media communities and engage them with different social media activities
• Support other marketing events and campaigns or any other PR related activities, with social  media presence and engagement 
• Document the engagement, analytics and progress report (on ad or non campaigns) to relevant  department and report to line manager 
• Provide required information to the relevant department in relation with acquired data and social  media 
• Respond to the engagement as per the need 
• Build engagement response systems - both technically and textually. 
• Coordinate and work in team with cooperation with IT team 
• Recommend improvements for better performances on digital platforms in terms of engagement,  lead generation, conversion ratio and platform development 
• Develop strategies to create best possible social platform for other departments to use it at most 
• Should learn in-depth knowledge of products and services of the company 
• Cross functional (such as different departments) communication and teamwork