Digital Marketing Executive job will be marketing throughout the campaign ideation, planning, implementation, measurement, and optimisation process digitally. It is therefore essential that one should have hands-on experience using various digital marketing platforms.

The Digital Marketing Executive need to works closely with the internal marketing team and/or digital agencies to achieve specific company objectives such as; increasing digital sales, lead generation, brand engagement, and conversions

Roles and Responsibilities

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software
• Experience with video editing software (e.g. Premiere Pro, Final Cut Pro)
• Understanding of visual design principles and best practices
• Ability to analyze data and make data-driven decisions
• Passion for creating engaging and innovative digital content