Digital Marketing Executive

We are seeking a creative, enthusiastic, and result-oriented Digital Marketing Executive to manage and grow the company’s social media presence and support overall digital marketing activities. The ideal candidate should have a strong understanding of social media platforms, content creation, digital marketing trends, and audience engagement.

Key Responsibilities

• Manage and maintain the company’s social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.
• Develop and implement social media and digital marketing strategies to increase brand awareness and engagement.
• Create, schedule, and publish engaging content, including posts, reels, stories, videos, and promotional materials.
• Coordinate with the design/content team to develop creative and relevant social media content.
• Monitor social media comments, messages, and inquiries and respond professionally and promptly.
• Plan and execute social media campaigns, promotions, and digital marketing activities.
• Monitor social media trends, competitors, and audience behavior and suggest new content ideas.
• Track and analyze social media performance, engagement, reach, and other key metrics.
• Prepare regular reports on digital marketing and social media performance.
• Assist in managing paid advertising campaigns on platforms such as Facebook/Instagram and Google, where required.
• Maintain a consistent brand image and tone across all digital platforms.
• Stay updated with the latest digital marketing trends, social media algorithms, and content formats.