Roles and Responsibilities

The Content & Social Media individual is a highly motivated, creative with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.  We are looking to hire a Influencer Marketing & Digital Content Specialist with a strong passion for digital marketing to aid our company with a strong online prominence. The role will involve the development and execution of influencer marketing projects across a diverse range of clients, primarily for the purposes.

Communication Strategy 

• One key trait that we would expect our Communication Strategist to demonstrate is the spirit of growing with the brand
• Proven working experience in social media marketing or as a Digital Media Specialist 
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge 
• A professional with experience in paid social media marketing and digital media campaigns
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization

Digital Content 

• You should be a good storyteller and device new content interventions to engage with the relevant online communities
• Develop, implement and manage our social media strategy for multiple brands related to health and wellness
• Engagement Strategy - The individual should listen, respond, ask questions and engage our audience. There should be careful consideration on how he/she responds to organic (non-paid) leads that appear in the comment section of our posts

Influencer Marketing

• Create influencer marketing strategies to amplify brand story
• Collaborating with popular digital advocate
• Defining brand communication conversations
• Managing database and market research for identifying new influencers
• Maintaining business relations with celebrity management agencies and publishing websites
• Ideal candidate should be someone who has the following:
• Has contacts of influencers and knows them on a personal level- especially in the technology field, since we are talking about Mobiles
• Has implemented influencer marketing campaigns and understands the cost and performance matrix
• He/she will be a one man show