The Nepal Distilleries

Manufacturing / Engineering

Brand Officer- BTL

Views: 2050|Published on: Jan 01, 2023

Marketing / Advertising / Customer Service

+1 more

Senior Level

Full Time

Vacancy: 1

Kathmandu|

Experience: More than or equal to 4 years|

Not Disclosed

Job Description

Roles and responsibilities of this job

The job incumbent will be responsible for planning and executing all BTL activities, promotions.

Duties and Responsibilities

Execute BTL campaigns to support specific marketing objectives across different segments to bolster Product awareness, consideration & differentiation in support of our overall strategic marketing plan.
Create & enhance brand visibility for the general trade channel.
Responsible to execute communication, offers & creativity for BTL collaterals, print materials, and creatively adapts.
Responsible to generate reports of activity planned & executed & footfalls/sales store-wise and justification of ROI (as per budgets).
Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies.
Coordinate with internal teams and agency for designs and prints & with logistics team for dispatch of all brand & product-related POS materials.
Oversees the production of all promotional materials and marketing campaigns.
Partner with creative teams, other internal stakeholders, and external agencies and vendors
Tracking and analyzing the performance of advertising campaigns, and ensuring that all marketing material is in line with our brand identity.

Disclaimer

This job description is a summary of typical functions of the position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of this position might differ from those outlined in the job description and those other duties, as assigned, might be part of the job to meet business or organizational needs.

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than or equal to 4 years

Other Specification

Bachelor’s degree in marketing or related field
4 years of experience in Brand/Marketing specially in BTL
Brand management experience

Skills

Key initiative planning and execution
Consumer communication strategy, planning and execution
Strategic Thinking
Cross-functional project leadership
Consumer insights
Strategic thinker able to identify long-term opportunities and trends

Physical Requirements: Phone conversation, walking, driving, etc
Reports To: Brand Manager- BTL
Department: Brand Marketing Department
Travel Requirements: Visits dealers and market from time to time

Skills Required

Required skills for this job

Communication

Leadership

Planning

Brand Management

Verbal Communication

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

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Apply Before: Jan 10, 2023

About the organization

The Nepal Distilleries

Manufacturing / Engineering

Balaju, Kathmandu, Nepal

It was in 1959 that the city of Kathmandu became home to The Nepal Distilleries Pvt. Ltd- one of the first distilleries established in Nepal's organized sector. The Nepal Distilleries Pvt. Ltd has embraced the various chapters of history with its own stamp of quality liquors.