The job incumbent will be responsible for the building, management, and growth of specific brands or a portfolio of brands. A Brand Executive implements plans and initiatives relating to the brand, customer experience, and loyalty in order to drive the organization & brand equity. He/She is also responsible for conducting market research activities to forecast emerging market needs that are relevant to the organization.

Duties and Responsibilities:

• Work with ATL, Media, Digital and Public Relations agencies, external media partners, and suppliers to drive smooth integration and execution of plans to meet campaigns’ objectives and deliverables
  
• Analyzing & reviewing market response/requirements and strategizing product plans for accomplishing business goals.
• Analyze market trends and development that may impact offline marketing activities.
• Monitor market share performance of the brand across various markets and implement area-specific plans
• Monitoring and analyzing a brand and competitors’ performance to identify Strengths, Weaknesses, Opportunities, and Threats
• Assist Brand Manager in creating brand positioning platforms and generation of effective communication plan
• Assist Brand Manager in developing new categories within the brand along with NPD responsibilities, collateral materials for ATL, BTL activities, Product mix
• Assist Brand Manager in developing annual brand plans in partnership with the sales and Trade Marketing teams
• Media Planning
• Execute annual brand marketing plan effectively

Disclaimer

This job description is a summary of typical functions of the position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of this position might differ from those outlined in the job description and those other duties, as assigned, might be part of the job to meet business or organizational needs.