A brand officer oversees a company's various marketing and advertising activities. He or she is also in charge of developing and implementing strategies and programs to help promote a specific product or service.

Duties and Responsibilities

• Analyze brand positioning and report performance with measurable indicators.
• Implementing strategies that resonate with the target market.
• Researching and analyzing consumer behavior, market trends, and competitor activity.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Overseeing the production of advertisements, and promotional materials.
• Building brand awareness and brand image
• Measuring and reporting on campaign performance
• Collaborate and coordinate with teams within the organization
• Ensuring that communication and marketing activities are aligned with brand values.
• Collaborate and coordinate with creative agencies, production houses, and other 3rd parties

Disclaimer

This job description is a summary of typical functions of the position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of this position might differ from those outlined in the job description and those other duties, as assigned, might be part of the job to meet business or organizational needs.