Ace Group

Education - School & Colleges

Brand Executive (Digital Content)

Views: 80|Published on: May 13, 2026|

Marketing / Advertising / Customer Service

+1 more

Mid Level

Full Time

Vacancy: 1

New Baneshwor, Kathmandu|

Experience: More than 1 year|

Not Disclosed

Job Description

Roles and responsibilities of this job

Department: Marketing and Communications
Reports To: Head of Marketing

Role Overview:

We are looking for a creative, hands-on, and digitally and AI-fluent Brand Executive - Digital Content to join our Marketing and Communications team.

The person will be responsible for conceptualizing, shooting, editing, designing, and producing platform-ready content for the social media and digital communication channels of our education brands.

This role is ideal for someone who understands how digital audiences consume content today, especially on platforms such as TikTok, Instagram, Facebook, LinkedIn, and YouTube Shorts. The person should be able to convert institutional activities, student experiences, classroom moments, events, faculty insights, alumni stories, and brand messages into engaging short-form and platform-specific content.

The role requires both creativity and execution. The selected candidate should be comfortable generating content ideas, shooting videos using smartphones and cameras, editing reels and short videos, creating basic graphics, and using AI tools to support ideation, scripting, content generation, editing, and campaign development.

This is not only a posting or design role. It is a storytelling and content production role for education brands that need content which is fresh, credible, visually appealing, and aligned with the personality of each institution under the Ace umbrella.

Key Responsibilities:

1. Content Ideation and Concept Development:

Develop original and engaging content ideas for TikTok, Instagram Reels, Facebook, LinkedIn, YouTube Shorts, and other digital platforms.
Convert institutional activities, classroom moments, student experiences, events, workshops, seminars, admission campaigns, alumni stories, and faculty insights into compelling digital content.
Prepare content concepts, hooks, captions, scripts, short storyboards, and shot plans for social media videos and posts.
Understand the audience and purpose of each platform and adapt content accordingly.
Track current social media trends and identify which trends can be meaningfully adapted for education-sector communication.
Generate content ideas for different audience groups, including students, prospective students, parents, alumni, working professionals, faculty members, and corporate partners.

2. Video Shooting and Content Capture:

Shoot short-form videos, interviews, testimonials, event highlights, behind-the-scenes content, and campus-life content using smartphones and professional/semi-professional cameras.
Capture classroom activities, student interactions, faculty sessions, guest lectures, workshops, seminars, admission events, and institutional occasions.
Ensure good framing, lighting, audio, composition, and visual quality while shooting.
Conduct basic interviews with students, faculty members, alumni, guests, and institutional representatives when required.
Coordinate with internal teams, departments, faculty members, students, and event organizers to capture timely and relevant content.
Maintain an organized archive of photos, videos, testimonials, and institutional content for future use.

3. Video Editing and Post-Production:

Edit short-form videos for Instagram Reels, TikTok, Facebook, LinkedIn, and YouTube Shorts.
Add subtitles, captions, transitions, background music, text overlays, graphics, and platform-appropriate formatting.
Create polished, engaging, and brand-aligned videos from raw footage.
Repurpose long-form videos, event recordings, interviews, and speeches into shorter digital content.
Adapt the same content into multiple formats suitable for different social media platforms.
Ensure that all video outputs are visually clean, technically sound, and delivered within agreed timelines.

4. Graphic Design and Visual Content:

Create social media posts, stories, thumbnails, event creatives, announcement posts, campaign visuals, and basic digital designs.
Use tools such as Adobe Photoshop, Canva, Illustrator, or similar design platforms.
Maintain consistency with institutional brand guidelines, including logos, colors, typography, tone, and visual identity.
Support the creation of admission campaign creatives, event promotions, student engagement posts, alumni features, and institutional announcements.
Ensure that all visual content is professional, clean, and suitable for education-sector communication.

5. AI-Assisted Content Creation:

Use AI tools to support content ideation, caption writing, script development, campaign planning, image generation, editing support, and content repurposing.
Work comfortably with AI platforms such as ChatGPT, Gemini, Claude, Canva AI, Adobe Firefly, Runway, Midjourney, or similar tools.
Use AI creatively but responsibly, ensuring that final content reflects human judgment, institutional tone, accuracy, and originality.
Review, refine, and fact-check AI-generated content before use.
Stay updated with emerging AI tools relevant to digital marketing, social media, video production, and content creation.

6. Social Media Content Support:

Prepare platform-specific content for TikTok, Instagram, Facebook, LinkedIn, YouTube Shorts, and other relevant channels.
Assist in scheduling and publishing content as per the social media calendar.
Write short, clear, and engaging captions, hashtags, post copy, and video descriptions.
Monitor basic engagement trends and suggest improvements in content style, format, timing, and presentation.
Support the marketing team in executing digital campaigns, admission promotions, event coverage, and institutional storytelling.

7. Brand Understanding and Content Sensitivity:

Understand the distinct positioning and audience of each institutional brand.
Create content that reflects the right tone for each brand:
Ensure that content is engaging without becoming casual in a way that weakens institutional credibility.
Avoid generic, insensitive, inaccurate, or brand-inconsistent content.
Maintain professionalism and discretion while working with students, parents, faculty members, guests, and institutional leaders.

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 1 year

Other Specification

Qualifications & Experience:

Bachelor’s degree in Marketing, Media Studies, Communication, Journalism, Digital Media, Design, or related field
1–3 years of experience in content creation, video production, digital marketing, or media
Fresh graduates with a strong portfolio may also apply
Experience in the education sector content is an advantage

Required Skills & Competencies:

Creative Skills:

Strong storytelling ability and content ideation
Understanding of short-form video trends and audience behavior
Ability to turn real-life moments into engaging content

Technical Skills:

Video shooting using smartphone/camera
Video editing (CapCut, Premiere Pro, DaVinci Resolve, etc.)
Basic graphic design (Canva, Photoshop, Illustrator)
Knowledge of reels, shorts, thumbnails, and social formats

AI & Digital Skills:

Comfortable using AI tools for content creation
Ability to enhance productivity using AI responsibly
Willingness to learn emerging digital tools

Communication Skills:

Strong English and Nepali communication
Ability to conduct interviews and interact with stakeholders
Clear understanding of briefs and execution

Personal Attributes:

Creative, proactive, and execution-focused
Detail-oriented and quality-conscious
Comfortable working in a fast-paced environment
Responsible and brand-sensitive

Working Relationships:

The Digital Content Producer will work closely with:

Marketing and Communications team
Admissions team
Academic departments
Program teams
Faculty members
Students and student clubs
Alumni relations team
Event teams
External vendors, photographers, designers, or agencies, when required

Skills Required

Required skills for this job

Graphic Designing

Video Editing

Brand Management

Storytelling

Social Media Handling

Canva

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

Click on Login to Apply to get the email address / external link to apply.

Note: You need to be a registered jobseeker to view the applying email address / external link.

Apply Before: Jun 13, 2026

About the organization

Ace Group

Education - School & Colleges

New Baneshwor, Kathmandu, Nepal

Established in 1999 Ace has evolved into one of the best providers of management education in the country. In our more than two decades of history, since our inception in 1999, we have established ourselves as a leading institution that is living its vision of enhancing capacity of individuals and institutions in Nepal to contribute to the nation’s development.

Currently, Ace operates with following two institutions under its umbrella:

Ace Institute of Management
Ace International Business School

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