The Brand Manager shall be responsible for developing the overall brand strategy and planning including promotional strategy, digital and content strategy to achieve targets on equity and market share.

Responsibilities:

• Understand and develop consumer behavior and identify insights and trends with respect to the brand. Translate the key findings to formulate strategies and implement the same
  
• Develop and implement brand promotional activities across various touch points
  
• Develop and deliver distinctive communication strategy in line with the overall brand strategy and positioning
  
• Constantly monitor competitor's brand activities and pricing, share the inputs for maintaining a competitive advantage
  
• Identify and benchmark best practices in communication strategies
  
• Leverage digital media initiatives to further strengthen the brand activation
  
• Develop and source/ replicate merchandising material and promotional material
  
• Deep understanding on media, with regard to planning and buying
  
• Identify and deploy best practices for improved promotional activities
• Understanding of printing and POS material development
  
• Plan product design development, packaging etc through consumer insights derived from market research, competitive mapping and other market intelligence
  
• Manage the development of brand’s approach to promotional testing, learning, and optimization
  
• Effective and optimum utilization of brand budgets

Skills and Qualifications:

• Minimum Bachelor’s Degree in Business, Communication, Marketing or similar discipline preferred with 7 of experience or MBA with 5 years of experience in brand, marketing or similar function in liquor, beverage or FMCG
  
• Experience working with external creative and media agencies
  
• Must be a team player, collaborative, proactive and flexible
  
• Strong attention to detail to ensure that all delivered assets conform to brand and company standards
  
• Exceptional written and verbal communication skills, including ability to work across departments
  
• Self-directed, efficient and able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines
  
• Extensive experience in leading structured and rigorous approach to identifying key targets, developing objectives, strategies, tactics, measurement and optimization
  
• Strong understanding of business and marketing measures and optimization
  
• Ability to lead multiple projects simultaneously and deliver on time

Applying Procedure:

Interested candidates should apply explaining their experience and achievement since last 3 years to [email protected]

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