About the job

Job description

SEO Content Writer-Project Officer

Creative Content Writer at Infinity Digital Agency is responsible for taking a client’s or the line manager’s brief for the client’s various marketing, branding and business development needs and generating original, compelling, grammatically correct and internet buzz worthy copy for various mediums that grab the attention of the target audience.

Content Writer at Infinity Digital Agency is a creative executive role that falls under the Creative Department at IDA who is responsible for bringing projects to life. This position directly reports to the Project Manager / Client Service Executive. The major role will be to identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. 

Key Roles and Responsibilities of SEO Content Writer/Project Officer:

• Meeting with Project Manager/Client Service Executive/Account Executives to discuss the client's requirements and core messages
• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Optimize copy and landing pages for search engine marketing
• Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
• Monitor thee algorithms set by the search engine to keep up to date with changes
• Develop and integrate content marketing strategy
• Work with marketing teams to drive SEO in content creation and content planning and Content framework
• Set measurable goals that demonstrate improvement in marketing efforts
• Develop optimization strategies that increase the company’s search engine result rankings
• Efficiently communicate with other marketing professionals to align goals
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Key Performance Indicator

• 1 to 2 years of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics, Bing Webmaster, Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analysing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion
• Up-to-date with the latest trends and best practices in SEO and SEM
• Knowledge of ranking factors and search engine algorithms
• A good understanding of the wider marketing context
• Some experience and knowledge of web hosting.