Sr. Digital Marketing Specialist

IMS Group

Source: Other Source

Views: 333|Published on: Jan 07, 2025

Marketing / Advertising / Customer Service

Mid Level

Full Time

Vacancy: 1

Kathmandu, Bāgmatī, Nepal|

Experience: Not Required|

Job Description

Roles and responsibilities of this job

About the job

𝐕𝐚𝐜𝐚𝐧𝐜𝐲 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭!!

𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧: Sr. Digital Marketing Specialist

𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Proven experience in digital marketing, with a strong portfolio of successful campaigns.

𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.

𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Kathmandu

𝐒𝐚𝐥𝐚𝐫𝐲: Negotiable

𝐉𝐨𝐛 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:

Develop and implement comprehensive digital marketing strategies tailored to business goals and market dynamics.
Design and execute data-driven campaigns across platforms like Google Ads, Meta, and other third-party advertising tools.
Strategize and manage SEO/SEM efforts to optimize website and app visibility.
Create and maintain an engaging social media content calendar, adapting strategies.
Monitor, analyze, and report the performance of all digital campaigns, assessing ROI and KPIs to ensure effectiveness.
Plan and oversee campaigns for user acquisition, app installs, and customer retention, using metrics such as CPI, CAC, and CPV.
Develop innovative growth strategies through market research and competitive analysis.
Execute and optimize remarketing campaigns to re-engage users effectively across various digital platforms.
Manage database marketing, email campaigns, and display advertising initiatives.
Stay updated on emerging digital marketing trends, ad technologies, and market opportunities to enhance campaign performance.
Collaborate with cross-functional teams to align digital marketing strategies with overall business objectives.

𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐒𝐤𝐢𝐥𝐥𝐬:

Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
Proven experience in digital marketing, with a strong portfolio of successful campaigns.
Expertise in Google Ads, Meta Ads, SEO, SEM, and social media marketing tools.
Strong analytical skills with experience in measuring campaign performance and optimizing for ROI and KPIs.
Creative thinker with the ability to develop innovative strategies and solutions.
Excellent organizational and multitasking skills to manage multiple campaigns simultaneously.

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:Not Required

Skills Required

Required skills for this job

Search Engine Optimization (Seo)

Web Analytics

Search Engine Marketing (SEM)

Marketing Campaigns

Ad Serving

Applying Procedure