About the job

Job Overview:

• Develop, curate, and schedule engaging content for various social media platforms (Facebook, Twitter, Instagram, LinkedIn, TIKTik, Meta and ashram websites etc.).
• Ensure all content aligns with the organization's values, voice, style, and guidelines.
• Create multimedia content (graphics, videos, etc.) to enhance social media posts.
• Collaborate with the communications team and other various department to align social media content with broader campaigns. 
• Collaborate with graphic designers, photographers, and videographers to produce engaging visual content.
• Monitor social media channels for trends, news, and audience engagement.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Track and analyze social media performance metrics (e.g., engagement rates, follower growth, reach).
• Prepare regular reports on social media performance and provide insights for improvement.
• Use analytics tools to optimize content and strategy based on data-driven insights.
• Assist in developing and implementing social media strategies that drive engagement and achieve goals as per the mission and vision of the Ashram
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Plan and execute social media campaigns, including promotions, contests, and sponsored posts.
• Coordinate with external partners or agencies for content creation and campaign execution when necessary.
• Ensure all social media activities comply with relevant legal, ethical, and regulatory requirements, ashram guidelines and values.
• Manage and mitigate risks associated with social media use, including reputation management.
• Interact with audience, responding to inquiries, comments, and reviews to maintain a positive organizational image.

He / She will work under the direct supervision of the departmental head of the concerned department and will also have to inform the chief administrative officer about the task done.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications / IT or a related field.
• 2-3 years of experience in managing social media in national and international framework
• Strong understanding of social media algorithms, tools, and best practices.
• Proficiency in graphic design and video editing tools is a plus.
• Excellent written and verbal communication skills in Nepali and English
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative thinking and strong problem-solving skills.
• Experience with paid social media advertising.
• Knowledge of SEO and web traffic metrics.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer).