About the job

Reports to: Marketing Team Lead

Job Summary

We are looking for a successful Social Media Manager, who should be a versatile professional that can balance creativity with strategic thinking while staying informed about industry trends and platform changes.

Job Responsibilities

• Oversee, plan, and deliver content across different platforms using content calendars.
• Manage day-to-day handling of all social media channels such as LinkedIn, Facebook, Instagram, and YouTube, adapting content to suit different channels.
• Respond to comments and inquiries received on SM handles and coordinate with the sales team to convert potential customers into real customers.
• Perform content research for ideas.
• Share tagged and relevant content on social media pages in the form of posts and stories.
• Planning and mapping out content across the content calendar.
• Schedule and publish content in various SM channels.
• Work with the marketing team to create engaging multimedia content across multiple platforms.
• Develop, launch, and manage social media campaigns, in alignment with the overall marketing campaigns, that promote our organization and brand.
• Undertake audience research.
• Manage and facilitate social media communities by responding to social media posts and Developing discussions.
• Monitor, track, analyze, and prepare reports on social media performance on various platforms.
• Stay ahead of the game. Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity.
• Recommend improvements to increase social media campaign performance.
• Set yearly, quarterly, and monthly targets to increase brand awareness and increase customer engagement in digital marketing platforms.
• Document pictures and videos of events, packages, and experiences.

Skills Required:

• Social Media Expertise: In-depth knowledge of popular social media platforms (e.g., Facebook, X, Instagram, LinkedIn, TikTok, Pinterest). Understanding of each platform's unique features, algorithms, and best practices.
• Content Creation and Curation: Strong writing and editing skills for crafting engaging and shareable content. Ability to create and curate visual content (images, graphics, videos) that aligns with brand identity.
• Community Management: Skill in building and nurturing online communities. Ability to engage with followers, respond to comments, and manage both positive and negative interactions.
• Analytics and Data Interpretation: Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Insights) to track and interpret performance metrics. Ability to use data to make informed decisions and optimize social media strategies.
• Strategic Thinking: Capability to develop and implement a comprehensive social media strategy aligned with overall business goals. Understanding of how social media integrates into broader marketing and business strategies.
• Creativity: Innovative thinking to develop unique and attention-grabbing campaigns. Ability to stay updated on current trends and incorporate them into content strategies.
• Graphic Design and Multimedia Skills: Basic graphic design skills or familiarity with design tools like Canva. Understanding of video editing for platforms that prioritize video content.
• Communication and Interpersonal Skills: Strong verbal and written communication skills to effectively convey brand messaging. Ability to collaborate with cross-functional teams and communicate with influencers or partners.
• Adaptability and Flexibility: Social media is dynamic, and platforms evolve rapidly. Being adaptable to changes and staying updated on industry trends is crucial.
• Customer Service Orientation: Skill in providing excellent customer service through social media channels. Ability to address customer inquiries, concerns, and feedback in a timely and professional manner.
• Time Management: Effective organizational and time-management skills to handle multiple campaigns, posts, and platforms simultaneously.
• Legal and Ethical Understanding: Awareness of legal and ethical considerations in social media marketing, including issues related to copyright, privacy, and disclosure.