About the job

Company Overview:

MentorLab is a dynamic and innovative player in the Ed-Tech and SaaS industry, committed to transforming education and business processes through cutting-edge technology. Our portfolio includes renowned brands such as upGrad, Codingal, USDC Global, EMDI, Leadsquared, Resulticks, and others. As we continue to redefine the landscape, we are seeking a talented and experienced Marketing Manager to lead our marketing efforts and drive brand visibility across our diverse range of products.

Location:

Kathmandu,Nepal

Responsibilities:

Strategic Planning:

• Develop and implement comprehensive marketing strategies aligned with company objectives for each brand.
• Collaborate with cross-functional teams to ensure alignment between marketing initiatives and product/service developments.

Brand Management:

• Cultivate a strong brand presence for each product, ensuring consistent messaging and brand guidelines are adhered to.
• Develop and maintain a deep understanding of target audiences for each brand.

Campaign Management:

• Lead the creation and execution of integrated marketing campaigns across various channels (digital, social media, events, etc.).
• Analyze campaign performance metrics to optimize future strategies.

Content Development:

• Oversee the creation of compelling and engaging content, ensuring it resonates with the target audience and aligns with brand positioning.
• Collaborate with content creators, copywriters, and designers to produce high-quality materials.

Digital Marketing:

• Drive digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns.
• Stay updated on industry trends and competitor activities to identify opportunities for improvement.

Partnership Development:

• Identify and establish strategic partnerships with relevant influencers, organizations, and platforms to enhance brand visibility.
• Collaborate with partners to execute joint marketing initiatives.

Analytics and Reporting:

• Monitor and analyze marketing KPIs, providing regular reports to senior management.
• Use data-driven insights to make informed decisions and optimize marketing strategies.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• Proven experience of a tleast 3 years in marketing roles, with a focus on Ed-Tech and SaaS industries.
• Strong understanding of the Ed-Tech ecosystem and trends.
• Excellent project management skills with the ability to prioritize and multitask.
• Proficient in digital marketing tools and platforms.
• Exceptional written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Results-oriented with a track record of successful marketing campaigns.