• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Analyze and maintain daily visitors from different sources/mediums as per desired plan.

Required Competencies:

• Customer Engagement Strategy 
• Influence marketing
• Data-Driven Marketing
• Marketing automation

Special Specifications:

SEO, Research and Data Analysis, Copywriting, Social Media Marketing, E-mail marketing, Graphics Design, Video Marketing, User experience design, Content creation, Strategic content planning, and Brand development.