We at Optiwise are focused on fundamentally changing the experience of transforming data and providing delightful experiences with data to co-create with organizations and transform them into data-driven enterprise.

At Optiwise, we assess and deploy solutions by using proven strategic methods to conceive and execute processes, supported by the appropriate frameworks and tools. Today’s business environment is fast changing and more uncertain than ever because of, globalization, rapid technological change, and economic interconnectedness. The five-forces framework for strategy may be valid in one arena, blue ocean or open innovation in another, therefore each approach to strategy needs to be chosen correctly with right combination of approaches.

Optiwise marketing transformation is “Strategic marketing consulting services” that include market assessment, STP framework development, and marketing plan development and deployment. Our expertise is in formulating brand market research plans, methods and surveys to obtain customer understanding and consumer insight. At Optiwise we ensure that client recommendations and plans are fact-oriented, with baseline of customer needs and marketplace realities.