What you'll do
- Develop and maintain a strategic roadmap for technical SEO initiatives, prioritizing high-impact projects that align with overall business objectives and drive measurable results
- Lead and manage a team of SEO experts, setting clear goals and expectations, providing ongoing feedback and support, and facilitating team development
- Collaborate with content teams to create a holistic approach to website optimization, considering both search engine visibility and user satisfaction
- Proactively identify new technical SEO opportunities, assessing their potential value to the business and incorporating them into the strategic roadmap
- Establish and maintain a strong culture of data-informed decision making, experimentation, and continuous improvement within the SEO team.
- Drive prioritization and resourcing for SEO efforts, demonstrating the business value and outcomes of each initiative, including diverting resources from the team's projects when necessary
- Establish and enforce clear, quantifiable KPIs, success metrics, and performance benchmarks, ensuring that they align with overall company objectives and drive business results
- Foster a culture of collaboration and knowledge-sharing with the team and across the business, encouraging continuous learning and improvement in SEO expertise
- Stay current with the latest trends, tools, and industry developments, and use this knowledge to inform and guide our ongoing SEO efforts.
- Familiar with other aspects of marketing, such as customer growth and promotion.
Who you are- BE/BSC IT degree or equivalent experience (preferred in quantitative field such as computer science/engineering, mathematics, economics, or statistics)
- 5+ years of proven success in scaling enterprise SEO (i.e. sites with 300K traffic)
- 5+ years of experience leading a high-performance SEO teams
- 2+ years of in-house experience working in SEO with content teams
- Demonstrated track record taking ownership, thinking strategically, and delivering organic growth in a fast-paced, dynamic environment
- History of collaboration and willingness to roll-up one's sleeves to get the job done
- Sophisticated knowledge of front-end website coding principles and technologies, and their SEO implications, including HTML, JavaScript, CSS, AJAX, DNS, robots, etc
- Ability to leverage advanced workflows for identifying opportunities at scale (such as APIs, SQL and advanced Excel functions)
- Strong background in web analytics including Looker Studio or Google Analytics
- Experience leveraging enterprise SEO crawling tools (ex. Sitebulb, Screamingfrog )
We honor diversity
We recognize that the most brilliant concepts emerge from teams where a variety of perspectives unravel innovative resolutions to complex challenges. We wholeheartedly appreciate and cherish individuals who contribute a rich tapestry of life experiences, educational foundations, cultural dimensions, and professional journeys.
